Automate Close
Close is where your reps work leads, log calls and move leads through statuses. Automations tell the team when a new lead comes in, when one reaches a status that matters, and what was said on a call, so nobody has to refresh the lead list to find out. Describe what you want to your AI assistant, check what it will do, and it keeps running.
Try asking
Create a ClickRuntime automation: when a lead is created in Close, post the company name, contact name and email to #new-leads in Slack.
Paste it into your assistant. It tells you what it will send or change before it runs live.
Ideas
What you can automate in Close
Post every new Close lead to Slack
Each lead created in Close shows up in Slack with the company and main contact.
See how it worksHear when a Close lead becomes Qualified
I'm told the moment a lead moves into Qualified.
See how it worksShare a summary of each call logged in Close
Every logged call appears in Slack with the lead, duration and a short summary of the notes.
See how it works Your own logicAny other automation you can describe in words
Your own rules, schedule and AI steps with Close, plus any other app. Describe it and your assistant builds it.
See how to build your ownBuild your own
Build any Close automation you can describe
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
For example, ask your assistant
Every morning, find Close leads with no call or email in 10 days and create a follow-up task for each owner.
When a Close opportunity is marked Won, post the lead name and value in Slack.
When a Typeform is submitted, create a Close lead, have AI write a personal first email from the answers and log the lead in a Google Sheet.
Beyond chat
Have Close work when you're not in the chat
Instant
Post every new Close lead to SlackThe moment it happens
Instant
Hear when a Close lead becomes QualifiedThe moment it happens
Instant
Share a summary of each call logged in CloseThe moment it happens
Setup
Connect Close
You connect Close with an API key generated in your own Close account. The key acts as the user who created it, in that user's organization.
Close
CRM
- In Close, open Settings, then Developer, then API Keys.
- Create a new API key and copy it.
- In the ClickRuntime dashboard, open Connections & secrets and save the key as a secret for Close.
Good to know
Close limits that affect automations
- Each API key belongs to one user and one organization, so the automation sees what that user can see.
- Rate limits apply per group of endpoints. When one is hit, Close says when the limit resets and the automation waits before retrying.
FAQ
Questions about automating Close
What can ClickRuntime see in Close?
Do alerts arrive in real time?
Can I alert only on one status, like Qualified?
Do Close automations need AI?
Whose API key should I use?
Is this a Close connector for ChatGPT or Claude?
Related pages
Keep exploring