Automate the apps your business runs on

Sales teams lose time copying details between a CRM, an inbox, a calendar and a contract tool. Automations close those gaps: new leads get enriched and routed the moment they arrive, deals that go quiet get flagged before they're lost, and signed contracts update the CRM without anyone remembering to do it. Whether you run Salesforce, HubSpot, Pipedrive, Attio or Close, your assistant can connect it to the rest of your stack and keep the pipeline accurate on its own.

Marketing work is full of repeatable jobs: moving subscribers between lists, reporting on campaigns, watching what people say about you and posting the same update in five places. Automations take those over. Sync new customers from your store into Mailchimp or Klaviyo, pull ad spend from Google Ads and Meta Ads into one weekly report, or get a Slack message when a review or mention needs a reply. Your assistant handles the API details for each channel, so you can focus on the message.

Good support depends on speed and context. Automations sort and route new tickets as they arrive, pull the customer's orders and plan from other systems into the ticket, and warn you before a reply runs late. Connect Zendesk, Intercom, Freshdesk, Help Scout or Gorgias to your store, billing and CRM, and let AI handle the triage while your team handles the conversations.

Sometimes the result of an automation needs to reach a person right away: a text when a server goes down, a WhatsApp message when an order ships, a Discord post when a new release is out. Messaging and email delivery services make that possible. Connect Twilio, WhatsApp Business, Telegram, Discord, SendGrid or Postmark, and any automation can send alerts, confirmations and updates to your team or your customers on the channel they actually read.

Project tools are only useful when they're up to date. Automations keep them that way: requests from forms, email and chat become tasks, status changes reach the people who care, and weekly reports write themselves. Connect Asana, Jira, Linear, monday.com, Trello or Airtable to the tools your team already talks in, and your assistant can keep work moving between them.

Online stores run on dozens of small jobs between the shop, the warehouse, the carrier and the accounts. Automations handle them as orders happen: large orders get flagged, low stock gets reported before it runs out, shipping labels and tracking updates go out on time, and every sale is recorded where your accountant needs it. Connect Shopify, WooCommerce, BigCommerce, Etsy or Amazon Seller Central to your shipping, email and finance tools.

Money moves through payment processors, subscription billing, bank accounts and accounting software, and someone usually has to reconcile them by hand. Automations do the reconciling as it happens: payments are recorded, failed charges are chased, invoices are created and the month's numbers are ready on the first. Connect Stripe, PayPal, Chargebee, QuickBooks, Xero, Wise or Ramp and keep your books current without the copy and paste.

People teams juggle an applicant tracker, an HR system, payroll and a dozen tools that new hires need access to. Automations keep them in step: candidates move through hiring without status emails falling through the cracks, new starters get everything set up before day one, and managers hear about birthdays, anniversaries and time off without checking another dashboard. Connect Greenhouse, Lever, Ashby, BambooHR, Gusto, Rippling or Personio to the rest of your stack.

A form submission is usually the start of a job: a lead to follow up, a request to handle, feedback to read. Automations pick it up the moment it arrives, sort it with AI, and send it to the right place, whether that's a CRM, a project board, a spreadsheet or a person's inbox. Connect Typeform, Jotform, Tally, Fillout, SurveyMonkey or Qualtrics and stop checking for new responses.

Publishing involves more steps than writing: images to optimise, posts to schedule, pages to update and readers to notify. Automations take care of the handoffs between your CMS, your design and video tools and the channels where people find your work. Connect WordPress, Webflow, Ghost, Contentful, Sanity, Figma, Canva or Vimeo, and your assistant can turn publishing into a single step.

Data is only useful when someone looks at it, and AI is most useful when it runs on its own. Automations do both: they pull metrics from your analytics and warehouse into a report people actually read, watch for numbers that move in the wrong direction, and run AI models or web scrapers on a schedule. Connect Mixpanel, PostHog, Amplitude, BigQuery, Snowflake, OpenAI, Firecrawl or Apify and put your data to work every day.

Engineering teams already automate builds and deploys, but plenty of glue work is left: keeping issue trackers in sync, telling people when something ships, chasing stale pull requests and watching services overnight. Automations take that on without anyone running a server for it. Connect GitHub, GitLab, Sentry, Datadog, PagerDuty, Vercel, Cloudflare or Okta, and describe what should happen.

Not every useful automation is about work software. Event platforms, maps, weather and booking tools all have APIs, and they make good inputs for alerts and reports. Get a message when tickets for an event go on sale, plan deliveries around the forecast, or send attendees a reminder with directions. Connect Eventbrite, Luma, Acuity Scheduling, Google Maps Platform, Mapbox or OpenWeatherMap.