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ClickRuntime

Automate Amazon Seller Central

Amazon sellers use automations to keep an eye on orders, FBA stock and ship-by dates without refreshing Seller Central. Yesterday's units and sales land in the inbox each morning, merchant-fulfilled orders that are still unshipped are sorted by latest ship date, and fulfillable inventory gets flagged before a SKU runs dry. Ask your AI assistant for the report or alert you want, look over its plan, and the check repeats on schedule from then on.

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Try asking

Create a ClickRuntime automation: every day at 8am, email me yesterday's Amazon order count, units sold and total sales for my US marketplace.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Ideas

What you can automate in Amazon Seller Central

A morning sales figure, a feed of new orders, early warning on low FBA units and a ship-by list that keeps merchant-fulfilled orders from going late. These are ready-made starting points. Anything else you can describe works too.
Daily

Get yesterday's Amazon sales every morning

A morning email gives the previous day's order count, units sold and sales total.

See how it works
Every 15 minutes

Post new Amazon orders to Slack

New orders appear in Slack with the order ID, items and amount, checked every 15 minutes.

See how it works
Daily

Flag FBA SKUs that are running low

A daily email lists the SKUs with fewer than 20 fulfillable units so you can send stock in time.

See how it works
Daily

See unshipped Amazon orders by ship-by date

Each morning you get merchant-fulfilled orders still waiting to ship, with those due today flagged at the top.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Amazon Seller Central, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Amazon Seller Central automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what Amazon Seller Central should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Every day, check my Amazon Seller Central inventory and alert me for any SKU with fewer than 14 days of stock based on the last 30 days of sales.

Every morning, write yesterday's Amazon Seller Central orders and revenue per SKU into a Google Sheet.

Every day, pull new Amazon Seller Central orders that were returned, have AI summarize the return reasons, log them in a Google Sheet, and post the summary to Slack.

Beyond chat

Have Amazon Seller Central work when you're not in the chat

Connecting Amazon Seller Central to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect Amazon Seller Central

Amazon's Selling Partner API is reached through a private developer app that you register from your own Seller Central account. Registration needs a Professional selling account and Amazon's approval of the roles you request.

Amazon Seller Central

Marketplace

  1. As the Primary User in Seller Central, open Apps and Services, then Develop Apps, and complete the developer profile as a private developer, requesting only the roles your automations need.
  2. After approval, add a new app client of type SP-API and copy its LWA Client ID and Client Secret.
  3. On that app, click Authorize to self-authorize it and copy the refresh token it shows.
  4. In the ClickRuntime dashboard, open Connections, choose Amazon Seller Central and enter the client ID, client secret, refresh token and your marketplace region.

Good to know

Amazon Seller Central limits that affect automations

  • Only Professional selling accounts can register as SP-API developers, and each role must be approved by Amazon.
  • Rate limits apply per operation, and order searches are tightly limited, so new-order checks run every 15 minutes rather than continuously.
  • Buyer names and addresses are restricted data that need a Restricted Data Token and matching roles; the automations here work with order data that excludes this.
  • Order metrics can trail actual sales by a few hours, so a morning summary covers the previous full day.

FAQ

Questions about automating Amazon Seller Central

What can ClickRuntime access in Seller Central?
Only the SP-API roles Amazon approved for your private app, such as order data without buyer details, sales metrics and FBA inventory. It sees nothing your app was not granted.
Will I see buyer names and shipping addresses?
Not by default. Amazon treats those as restricted data that need extra roles and a Restricted Data Token, so these automations report order IDs, items, amounts and dates instead.
How fresh are new-order alerts?
Orders are polled every 15 minutes, which stays within Amazon's limits on order searches. An order shows up within one interval of being created.
Does the unshipped reminder cover FBA orders?
No. Amazon ships FBA orders itself, so the reminder is meant for merchant-fulfilled orders, sorted by the latest ship date Amazon gives each one.
Is an AI key required?
No. AI is part of every plan and needs no key of your own, and the reports listed here only total and sort Amazon's data.
Is this a Amazon Seller Central connector for ChatGPT or Claude?
Not for chatting with Amazon Seller Central data. A chat connector lets your assistant read and change Amazon Seller Central while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each Amazon Seller Central event.

Related pages

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Tell your assistant what Amazon Seller Central should do

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