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ClickRuntime

Automate SerpApi

Track where your site ranks in Google, watch for new news coverage of your brand, and turn search results into research briefs, product comparisons and SEO plans. SerpApi returns Google results as structured data, so an automation can read rankings, People Also Ask questions and shopping listings directly. Describe what you want to your AI assistant, check what it will do, and it keeps running.

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Try asking

Create a ClickRuntime automation: give me a link. When I send a topic to it, search Google and Google Scholar, write a one-page brief with the sources linked, and email it to me.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Ideas

What you can automate in SerpApi

Ranking changes you hear about the day they happen, new press mentions in your inbox, and research or comparison reports written from live search results whenever you ask. These are ready-made starting points. Anything else you can describe works too.
The moment it happensAI

Get a sourced research brief on any topic

Send a topic and a short report with links to its sources arrives in your inbox.

See how it works
The moment it happensAI

Compare the top products before you buy

Name a product type and get a table of the top five options with prices, ratings, pros and cons.

See how it works
The moment it happensAI

Check whether a website looks like a scam

Send a web address and get a risk verdict with the reviews and reports behind it.

See how it works
The moment it happensAI

Get an SEO content plan for a keyword

For any keyword you send, see who ranks, what people ask and what your page should cover.

See how it works
WeeklyAI

Get this week's promo codes for your shops

Every Monday you get the promo codes that look current for the stores you buy from, without repeats.

See how it works
Daily

Get a Slack alert when your Google ranking drops

If your site slips five or more places for a keyword you track, you hear about it that day.

See how it works
Weekly

Get a weekly report of your Google rankings

Each Monday an email shows your position for every tracked keyword and how it moved since last week.

See how it works
Daily

Get an email when your brand is in the news

New Google News articles that mention your brand reach you once a day, each one only once.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with SerpApi, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any SerpApi automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what SerpApi should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Every day, use SerpApi to check where my site ranks in Google for my 20 target keywords and tell me only about keywords that moved more than three positions.

Every hour, search Google News through SerpApi for my brand name and send each new article title and link to my Telegram chat, skipping ones I have already seen.

Every Monday, pull Google rankings for my keyword list from SerpApi, write them to a Google Sheets history tab, and email me a summary of the biggest gains and drops through Gmail.

Works with

SerpApi with the apps you already use

Search results are raw material. People send them to a sheet to track, to email or Telegram to read, and to Docs, LinkedIn or X once they become a draft or a post.

SerpApi works with hundreds of other apps

Name any of them when you ask your assistant, and your automation connects them. Over 248 apps are ready to go, and anything with an API works too.

  • Slack
  • Notion
  • Airtable
  • WordPress
  • Webflow
  • Google Search Console
  • Google Analytics
  • Google Ads
  • Firecrawl
  • Apify
  • Perplexity
  • OpenAI
  • HubSpot
  • Discord
  • Microsoft Teams
  • Outlook
  • Reddit
  • Google Maps Platform

Beyond chat

Have SerpApi work when you're not in the chat

Connecting SerpApi to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect SerpApi

SerpApi uses a private API key from your own account. ClickRuntime sends it with each search, and each search is billed to your SerpApi plan.

SerpApi

Data / Search results API

  1. Sign in at serpapi.com and open your dashboard.
  2. Open Your Private API Key (the manage-api-key page) and copy the key.
  3. In the ClickRuntime dashboard, open Connections & secrets and save the key as a SerpApi secret.

Good to know

SerpApi limits that affect automations

  • SerpApi bills per search, so an automation that checks 10 keywords every day uses 10 searches a day.
  • Cached results are free, so repeating an identical search soon after does not cost another search.
  • Promo codes and other details pulled from search snippets are not checked against the shop, so treat them as leads.

FAQ

Questions about automating SerpApi

What does ClickRuntime do with my SerpApi key?
It runs the searches your automations ask for, such as Google web, News, Shopping or Scholar results, and reads the structured data that comes back. It does not change anything in your SerpApi account.
How many searches will an automation use?
One per query it runs. A daily rank check on 10 keywords uses 10 searches a day; a research report that runs several queries uses one for each. Cached repeats are free.
Do I need AI for SerpApi automations?
Rank checks, rank reports and new-result alerts run without it. Research briefs, comparisons, scam checks and SEO plans use the AI that comes with every ClickRuntime plan, so you don't need your own AI key.
Can I start a search on demand instead of on a schedule?
Yes. ClickRuntime can give you a link; send a topic, keyword or website to it and the automation runs straight away and emails you the result.
Can it track rankings for a site I don't own?
Yes. It reads public Google results, so it can find the position of any domain for the keywords you give it, including a competitor's.
Is this a SerpApi connector for ChatGPT or Claude?
Not for chatting with SerpApi data. A chat connector lets your assistant read and change SerpApi while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each SerpApi event.

Related pages

Keep exploring

Tell your assistant what SerpApi should do

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