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Connect Google Sheets to SerpApi

A spreadsheet is where lists of companies, keywords and leads already live, and SerpApi can look each one up on Google. Connecting them fills the gaps in your sheet with fresh search results, so research that used to mean dozens of open tabs happens row by row on its own.
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Ideas

What you can do with Google Sheets and SerpApi

Research, lead lists, content briefs and topic ideas filled into your Google Sheets from live search results. These are ready-made starting points. Anything else you can describe works too.
Every 15 minutesAI

Fill in company research for every row in a sheet

Add a company name to your sheet and the empty columns fill in with what they do, their size, recent news and their LinkedIn page.

See how it works
Weekly

Collect local business leads from Google Maps into a sheet

Every week, local businesses that match your search are added to your leads sheet with their phone number, website and rating, and none are added twice.

See how it works
Every 30 minutesAI

Write SEO content briefs for new keywords in a sheet

Add a keyword to your SEO sheet and a content brief based on the current top ten Google results appears in the next column.

See how it works
DailyAI

Get daily content ideas from search trends in a sheet

Each morning five post ideas based on what people are searching and reading in your niche are added to your content sheet.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Google Sheets and SerpApi, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Google Sheets and SerpApi automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Google Sheets and SerpApi in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Only search keywords in the "active" tab, and record position, URL and the top competitor for each.

Skip businesses without a website and remove duplicates by phone number.

Use cases

Why people connect Google Sheets and SerpApi

How the two apps work together

  • A schedule or a check every few minutes finds rows that need searching.
  • The script calls SerpApi for each row's query.
  • It writes results such as position, URL or business details back to the sheet.

  • SEO teams tracking rankings

    Keyword positions are written to a sheet daily. Trends are charted.

  • Sales teams building local lead lists

    Google Maps results for a category and city are written to a sheet. Lists form quickly.

  • Content teams analysing SERPs

    Top results for each keyword are listed with titles. Briefs are informed.

  • Researchers enriching rows

    Each company row gets its website and description from search. Data is fuller.

More apps

Google Sheets, SerpApi and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Ranking change alert

Each morning, update keyword positions in my sheet and post any change of 3 or more places to #seo.

Weekly SEO email

Every Monday, email me my sheet's keywords that moved most.

Leads to CRM

Add Google Maps leads from my sheet to HubSpot as companies.

Setup

Connect Google Sheets and SerpApi once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Google Sheets

Spreadsheets

  1. In the ClickRuntime dashboard, open Connections and choose Google Sheets.
  2. Sign in with your Google account and allow access.
  3. Pick the spreadsheets the automation may use. It can't see any other file in your Drive.

SerpApi

Data / Search results API

  1. Sign in at serpapi.com and open your dashboard.
  2. Open Your Private API Key (the manage-api-key page) and copy the key.
  3. In the ClickRuntime dashboard, open Connections & secrets and save the key as a SerpApi secret.

FAQ

Questions about connecting Google Sheets and SerpApi

Does it change rows I have already filled in?
No. These automations only work on rows that are empty in the columns they fill, or append new rows, so your own notes are left alone.
How many searches will it use?
Usually one or two per row. Rows are only searched once, so the count follows the number of new rows you add rather than the size of the sheet.
Can I choose which columns it writes to?
Yes. Tell it the tab and column names when you set it up, and change them later by asking your AI assistant or editing the automation in your ClickRuntime dashboard.
Do I need to share the sheet with anyone?
No. It uses the Google account you connect, so it can reach any sheet that account can open.
Can it track mobile and desktop?
Yes. SerpApi lets you set the device per search.
Can it pull several pages of results?
Yes. Each page is a separate search.
Does it store history?
Yes. Each run can add a dated row or column.

Related pages

Keep exploring

Tell your assistant what Google Sheets and SerpApi should do together

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