Daily

Get an email when your brand is in the news

New Google News articles that mention your brand reach you once a day, each one only once.

Runs: Daily
Apps: SerpApi
AI: Not needed
Access: API key

Send this to your assistant

Create a ClickRuntime automation: every day at 8am, search Google News for 'Acme Robotics' and email me any articles I haven't seen yet.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A company with a distinctive name wants to know when it is mentioned online: a news article, a blog review, a critical post. Google Alerts used to do this but is unreliable, delivering late, missing items or going quiet for weeks. Meanwhile a negative story about a product recall can spread for a day before the communications team hears of it, and a positive mention that deserved a thank-you or a share goes unnoticed and the moment passes.

Every day the automation searches Google's news results for your brand name through SerpApi, removes links it has already sent, and emails you the new ones with their titles and sources. It sends nothing when nothing is new. Founders, PR people and marketers use it to keep track of coverage and to respond to mentions while they are still fresh.

What you get out of it

Bad press is seen the same day
Responding to a critical article early, with a statement or a correction, limits how far it spreads. Hearing about it a week later leaves you answering questions about a story you never saw.
Good coverage gets amplified
A positive review or article is worth sharing on your own channels and thanking the writer for. Doing so while it is new makes the post and the relationship both more effective.
Duplicates are removed
The same article often appears across several outlets, and the same link on subsequent days. Only unseen links are sent, so the digest stays short enough to read in a minute.
More dependable than a free alert tool
A daily search with stored history does not skip days or deliver two weeks of mentions at once. You get a steady, predictable flow that a team can build a habit around.
Track a product, a person or a competitor
The query can be any phrase, such as a product name, an executive or a rival. One mechanism covers many monitoring needs, and each query can have its own schedule and recipients.

How it works

What happens, step by step

Once a day, ClickRuntime searches Google News for your brand or the phrase you choose.
It skips any article link it has already sent you.
If there are new articles, you get one email with each headline, the publication and the link.

Before it runs live

Connect SerpApi

What you get

RunsDaily

Get an email when your brand is in the newstoday, 9:00Succeeded

Email · 2 new articles on Acme RoboticsAcme Robotics opens second warehouse site (Northwind Business News) https://news.example.com/acme-robotics-warehouse

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Run it at a different time, more or less often, or only on weekdays
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other SerpApi steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

new_results_alert_for_a_query.pyexample

from clickruntime import on_trigger, credentials, http, state, notify, report_fetched

QUERY = "Acme Robotics"

@on_trigger
def run(event):
    data = http.get("https://serpapi.com/search.json", params={
        "engine": "google_news", "q": QUERY, "api_key": credentials.secret("SERPAPI_KEY")}).json()
    seen = set(state.get("seen") or [])
    new = [a for a in data.get("news_results", []) if a.get("link") and a["link"] not in seen]
    report_fetched(len(new))
    if not new:
        return {"summary": "Nothing new"}
    lines = [f"{a['title']} ({a.get('source', {}).get('name', '')})\n{a['link']}" for a in new]
    notify.email_me(f"{len(new)} new articles on {QUERY}", "\n\n".join(lines))
    state.set("seen", (list(seen) + [a["link"] for a in new])[-500:])
    return {"new": len(new)}

FAQ

Common questions

Does it search news only or all Google results?

It uses Google's news results by default, which gives articles from publishers. You can switch to general web results to also capture blog posts and forum threads, though that tends to bring more irrelevant links.

What if my brand name is a common word?

Quote the exact name, add a qualifier such as a product term, or exclude words with a minus sign, so a brand called Apex does not pull in sports news. If the first week is noisy, tighten the phrase and the next day's email will already be cleaner.

Will I get an email on days with no new results?

No. Silence means nothing new appeared, though you can ask for a short weekly note confirming the check still ran. Some people prefer the weekly confirmation because a silent inbox otherwise makes it hard to tell a quiet week from a broken check.

What permissions does it need?

API key. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run each time it runs (daily). Checks that find nothing to do and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Daily