The moment it happens

Get an SEO content plan for a keyword

For any keyword you send, see who ranks, what people ask and what your page should cover.

Runs: The moment it happens
Apps: SerpApi
AI: Yes, uses the built-in AI allowance
Access: API key

Send this to your assistant

Create a ClickRuntime automation: when I send a keyword to this link, pull the Google top 10, People Also Ask questions and related searches, and email me a content plan for a page that could rank.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Before writing an article, an SEO needs to know who already ranks, what questions searchers ask and what angle might beat the existing pages. That means manually searching the keyword, opening ten results, reading the People Also Ask box, noting related searches and writing a brief. It takes a couple of hours per keyword. Small teams skip it, write the article they assumed was needed, and publish something that does not match what Google rewards for the term.

Send a keyword and it searches Google via SerpApi and reads the organic results, the related questions and the related searches. ClickRuntime's built-in AI then writes a content plan covering who ranks, what searchers want to know and what to write, and emails it to you. It runs the moment you submit the keyword. Content marketers, freelancers and founders use it to prepare briefs faster.

What you get out of it

A brief before the writing starts
You begin each article knowing what top pages cover and what they miss. That improves the chance of ranking, and it avoids the cost of writing an article that was off target.
Real questions people ask
The related questions section reflects what searchers actually want answered. Headings that address those questions make an article more useful and more likely to appear in answer boxes. Headings that answer the exact People Also Ask questions give the article a chance at answer boxes.
Competition judged before you invest
Seeing who holds positions one to ten, such as big publishers or small niche sites, shows whether a keyword is realistic. Skipping an unwinnable term saves weeks of effort. Finding that positions one to three belong to large publishers tells you to pick a narrower phrase.
Related searches suggest follow-up content
Related searches point to neighboring topics worth covering. A single keyword report can seed a cluster of articles, so planning for the next month is partly done. Related searches such as 'for small teams' or 'vs spreadsheet' become the next two articles in the plan.
Hours saved per keyword
A research task of a couple of hours becomes an email you read in ten minutes. A freelancer handling many clients can take on more work or spend the time on better writing.

How it works

What happens, step by step

When you send a keyword to your automation's link, ClickRuntime searches Google for it.
It reads the pages that rank, the questions people also ask and the related searches Google suggests.
AI turns that into a content plan: the search intent, a suggested title, the headings to cover and the questions to answer.
The plan arrives in your inbox, ready to hand to a writer.

Before it runs live

Connect SerpApi
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Get an SEO content plan for a keywordjust nowSucceeded

Email · Content plan: invoice software for freelancersIntent: comparison. Title: Best Invoice Software for Freelancers (2026) H2s: What to look for · Top 7 tools · Free vs paid…

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Change what the AI looks for, or how it writes the result
Add another app, for example also send it to Slack
Combine it with other SerpApi steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

seo_strategy_report_for_a_keyword.pyexample

from clickruntime import on_event, credentials, http, ai, notify

@on_event
def handle(event):
    keyword = (event.json or {}).get("keyword", "").strip()
    data = http.get("https://serpapi.com/search.json", params={
        "engine": "google", "q": keyword, "num": 10, "api_key": credentials.secret("SERPAPI_KEY")}).json()
    top = [f"{r['position']}. {r['title']} ({r['link']})" for r in data.get("organic_results", [])[:10]]
    paa = [q["question"] for q in data.get("related_questions", [])]
    related = [s["query"] for s in data.get("related_searches", [])]
    plan = ai.generate(
        f"Keyword: {keyword}\n\nTop 10:\n" + "\n".join(top)
        + "\n\nPeople also ask:\n" + "\n".join(paa) + "\n\nRelated searches:\n" + ", ".join(related),
        system="Write a content plan for a page that could rank: search intent, title, H2 outline, questions to answer, word count.",
        max_output_tokens=1200,
    ).text
    notify.email_me(f"Content plan: {keyword}", plan)
    return {"results": len(top), "questions": len(paa)}

FAQ

Common questions

Does this report give search volume or keyword difficulty?

No. It reports what Google shows, namely ranking pages, related questions and related searches; volume and difficulty figures come from paid keyword databases. Pair it with a keyword tool if you need numbers, and use this report for the content angle and questions to answer.

What does the content plan include?

A summary of the top-ranking pages and their angles, the questions to answer, related terms to include and a suggested outline. The AI bases it on the search results it was given rather than on outside data.

Can I run it for a different country or language?

Yes. SerpApi accepts a Google domain, country and language, so a report for Germany reflects German results; mention the market when you submit the keyword. Results for the same keyword differ noticeably between the US, UK and Germany, so pick the country your customers search from.

What permissions does it need?

API key. Nothing else in your accounts is used.

Does it need AI?

Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

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