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Automate Trustpilot

Keep up with what customers write about you on Trustpilot. Low-star reviews can reach your team within the hour, the week's feedback can be grouped into themes, and your TrustScore and monthly reviews can be tracked and kept on file. Describe what you want to your AI assistant, check what it will do, and it keeps running.

Try asking

Create a ClickRuntime automation: every Monday at 9am, take last week's Trustpilot reviews, group them by sentiment and topic such as delivery, price and support, and email me the summary with the three worst reviews quoted.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Build your own

Build any Trustpilot automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what Trustpilot should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Every hour, check new Trustpilot reviews and alert me about 1 and 2 star reviews, with AI drafting a reply for each.

Every day, add new Trustpilot reviews to Google Sheets with stars, title and text.

Every Monday, have AI summarize last week's Trustpilot reviews by theme, save the summary to Notion, and post the top complaints to Slack.

Beyond chat

Have Trustpilot work when you're not in the chat

Connecting Trustpilot to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect Trustpilot

You connect Trustpilot through an application you create in Trustpilot Business, which gives you an API key and secret.

Trustpilot

Reviews

  1. In Trustpilot Business, go to Integrations, then Developers, then APIs.
  2. Create an application and copy its API key and secret.
  3. In the ClickRuntime dashboard, save both as secrets on Connections & secrets.

Good to know

Trustpilot limits that affect automations

  • The API is only available on a Trustpilot Business plan that includes the API module.
  • Reading public reviews and your business details needs only the API key.
  • Private endpoints use an access token made from your key and secret. It lasts 100 hours and can't be refreshed, so a new one is requested when it runs out.

FAQ

Questions about automating Trustpilot

What can ClickRuntime read from Trustpilot?
Reviews for your business unit, with stars, text and dates, and your business details including TrustScore and review count. The automations here only read.
Which Trustpilot plan do I need?
A Business plan with the API module. Without it, Trustpilot won't issue the API key these automations use.
How fast will I hear about a 1-star review?
Trustpilot is checked every hour for new reviews, so a poor rating reaches you within the hour. Reviews already reported are skipped.
Does the review digest use AI?
Yes, the weekly digest uses AI to group reviews by sentiment and theme. AI comes with every ClickRuntime plan, so you don't need your own AI key. The alerts, score report and export don't use AI.
Why do I need both a key and a secret?
The key alone covers public data such as reviews. The secret is used to get a short-lived access token for Trustpilot's private endpoints.
Is this a Trustpilot connector for ChatGPT or Claude?
Not for chatting with Trustpilot data. A chat connector lets your assistant read and change Trustpilot while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each Trustpilot event.

Tell your assistant what Trustpilot should do

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