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ClickRuntime

Automate Mailchimp

Keep track of your Mailchimp audience and campaigns without logging in to check. New subscribers are added from your own forms, unsubscribes and new sign-ups are posted as they happen, and campaign results arrive as a report. Describe what you want to your AI assistant, check what it will do, and it keeps running with your laptop closed.

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Try asking

Create a ClickRuntime automation: every Monday at 8am, email me a table of all Mailchimp campaigns sent last week with open rate, click rate and unsubscribes.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Ideas

What you can automate in Mailchimp

Campaign reports in your inbox, subscriber news in Slack, a regular backup of your audience, and a cleaner list. These are ready-made starting points. Anything else you can describe works too.
On a schedule

Get a weekly Mailchimp campaign report

Each Monday you see open rate, click rate and unsubscribes for every campaign sent the week before.

See how it works
Daily

Get a morning list of new subscribers

Each morning you see who joined your list in the last day, with names and sign-up source.

See how it works
The moment it happens

Post Mailchimp unsubscribes to Slack

When someone unsubscribes, your team sees who it was and which campaign it came from.

See how it works
On a schedule

Post your daily audience numbers to Slack

Each morning Slack shows your audience size and how many people joined and left since yesterday.

See how it works
The moment it happens

Post each new Mailchimp subscriber to Slack

Every new subscriber shows up in Slack with their email and details the moment they join.

See how it works
The moment it happens

Add sign-ups from your site to Mailchimp

People who fill in your own form are added to your audience with a tag, without a Mailchimp embed.

See how it works
Monthly

Clean out subscribers who stopped opening

Once a month you get the people with no opens in six months, and they are archived only after you approve.

See how it works
Weekly

Back up your Mailchimp audience every week

A CSV copy of your audience is sent to you every week.

See how it works
DailyAI

Get a recap two days after each campaign

Two days after each send, you see how the campaign compares with your average and a note on what worked.

See how it works
Every 15 minutes

Post Mailchimp store orders to Slack

New orders from the store connected to Mailchimp show up in Slack within 15 minutes.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Mailchimp, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Mailchimp automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what Mailchimp should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Two days after each Mailchimp campaign is sent, email me its open rate and click rate compared to the average of my last 5 campaigns.

When a new row is added to my Signups sheet in Google Sheets, add the email to my Mailchimp audience with a tag for the source column.

Every Monday, add last week's new Mailchimp subscribers to my Growth sheet in Google Sheets and post the count and top source in #marketing on Slack.

Beyond chat

Have Mailchimp work when you're not in the chat

Connecting Mailchimp to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect Mailchimp

You connect Mailchimp with an API key you generate in your own account. Any user with Manager permissions or higher can create one.

Mailchimp

Email marketing

  1. In Mailchimp, click your profile icon, open Profile, then Extras, then API keys.
  2. Choose Create A Key, then Generate Key, and copy it straight away. Mailchimp shows the full key only once.
  3. Note the data center at the end of the key, such as -us21. It tells ClickRuntime which Mailchimp server to use.
  4. In the ClickRuntime dashboard, open Connections & secrets and save the key as a secret for Mailchimp.

Good to know

Mailchimp limits that affect automations

  • New Mailchimp API keys expire after one year. Create a new key and update the secret before then, or your automations will stop.
  • The full key is shown only once, when you generate it.
  • Mailchimp Transactional (Mandrill) uses a separate key, so these automations cover your marketing audience and campaigns.
  • Instant subscribe and unsubscribe alerts use an audience webhook. Mailchimp checks the link before saving it.

FAQ

Questions about automating Mailchimp

What can ClickRuntime see and change in Mailchimp?
What your API key can reach: your audiences, members, tags, campaign reports and connected store orders. It can add or update members, tag them, archive them and set up audience webhooks.
Do subscriber alerts arrive straight away?
Yes. New subscriber and unsubscribe alerts use a Mailchimp audience webhook, so they post as soon as Mailchimp sends the event.
Can it use double opt-in for people added from my form?
Yes. New people can be added as pending, so Mailchimp sends its confirmation email before they join your list.
Will it delete inactive subscribers on its own?
No. The clean-up automation emails you the list first and only archives people after you reply yes. You can also have it tag them instead.
Do I need AI for Mailchimp automations?
No. Reports, alerts, sign-ups and backups run without it. The campaign recap that explains what worked uses the AI that comes with every ClickRuntime plan, so you don't need your own AI key.
Is this a Mailchimp connector for ChatGPT or Claude?
Not for chatting with Mailchimp data. A chat connector lets your assistant read and change Mailchimp while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each Mailchimp event.

Related pages

Keep exploring

Tell your assistant what Mailchimp should do

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