Skip to content

Weekly

Track your TrustScore week by week

Each Monday you see your TrustScore, star rating and new review count next to last week's.

Runs
Weekly
Apps
Trustpilot
AI
Not needed
Access
apikey

Send this to your assistant

Create a ClickRuntime automation: every Monday at 8am, email me my Trustpilot TrustScore, star rating and number of new reviews, compared with last week.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

TrustScore is what prospects see first on your Trustpilot page, and it moves slowly enough that you rarely notice the trend. A drop from 4.6 to 4.4 over two months can hide behind weeks of ordinary activity. Without a regular reading, a marketing manager only finds out when sales mention it, and by then the reasons are hard to trace.

Every week, this fetches your business profile, reads the current TrustScore and total review count, compares them with the numbers it stored last week and emails you the change. You see whether the score is rising, falling or flat, and how many new reviews came in.

It gives small teams a simple scoreboard without opening a dashboard. It is a simple scoreboard for the number visitors see first. It takes under a minute to read.

What you get out of it

  • A slow slide becomes visible

    A change of 0.1 in a week does not feel like much, but seeing it three weeks in a row tells you something is wrong. The report makes the direction obvious while it is still fixable.

  • Review volume next to the score

    A score based on twenty new reviews means more than one based on two. The count helps you judge whether a change is real or just noise from a small sample.

  • Tracks the effect of your efforts

    If you started asking customers for reviews or fixed a service issue, the weekly numbers show whether it worked. You learn which actions move the score and which do not.

  • Sharable with leadership

    A short weekly line with the score, change and count is easy to paste into a management update. It keeps customer sentiment on the agenda without extra preparation. Leaders see the trend without a meeting.

  • Needs no dashboard login

    The numbers arrive in your inbox every week. People who would never log in to Trustpilot's business tools still see the figure that matters most to prospects. Nobody has to log in anywhere.

How it works

What happens, step by step

  1. Every Monday, ClickRuntime looks up your TrustScore, star rating and total review count on Trustpilot.

  2. It compares them with the figures it saved last week.

  3. You get an email with your TrustScore and its change, your stars and how many new reviews came in this week.

Before it runs live

  • Connect Trustpilot

What you get

RunsWeekly
Track your TrustScore week by weektoday, 9:00Succeeded
Email · TrustScoreTrustScore 4.4 (+0.1) Stars: 4.5 · New reviews this week: 17

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Add an AI step, for example to summarize, sort or draft a reply
  • Add another app, for example also send it to Slack
  • Combine it with other Trustpilot steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
weekly_trustscore_report.pyexample
from clickruntime import on_trigger, credentials, http, state, notify

BUSINESS_UNIT_ID = "your-business-unit-id"

@on_trigger
def run(event):
    bu = http.get(f"https://api.trustpilot.com/v1/business-units/{BUSINESS_UNIT_ID}",
                  params={"apikey": credentials.secret("TRUSTPILOT_API_KEY")}).json()
    now = {"score": bu["score"]["trustScore"], "stars": bu["score"]["stars"], "total": bu["numberOfReviews"]["total"]}
    last = state.get("last") or now
    notify.email_me(f"TrustScore {now['score']} ({now['score'] - last['score']:+.1f})",
                    f"TrustScore: {now['score']} (last week {last['score']})\n"
                    f"Stars: {now['stars']}\nNew reviews this week: {now['total'] - last['total']}")
    state.set("last", now)
    return now

FAQ

Common questions

What is the difference between TrustScore and the star average?
TrustScore is calculated by Trustpilot using more than a simple average, giving more weight to recent reviews. The report shows the score Trustpilot publishes, so it matches what visitors see on your profile. That keeps the numbers consistent with the page.
What does the first report show?
Because there is nothing stored to compare against yet, the first email shows the current score and review count without a change. From the second week on, the difference from the previous week appears. It records the baseline for later weeks.
Can I track a competitor's TrustScore too?
Only for business profiles your account is allowed to read through Trustpilot's interface. Public profiles of other companies may be limited, so check what access your plan provides before depending on it. Rival profiles may not be readable.
What permissions does it need?
apikey. Nothing else in your accounts is used.
Does it need AI?
No. It runs without AI, so it doesn't use your plan's AI allowance.
How many runs does it use?
One run each time it runs (weekly). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up “Track your TrustScore week by week” from your assistant

Copy the prompt above, or connect your assistant first. Free plan, no credit card.