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Automate Wistia

Wistia hosts your marketing and sales videos, and the useful part is knowing who watched and how far they got. Teams automate posts about new uploads, pings when a known prospect plays a sales video, and a Monday email of plays and watch time per video. Describe the job to your AI assistant, check the steps it plans, and it keeps running.

Try asking

Create a ClickRuntime automation: when a video is uploaded to Wistia, post its name and link to #marketing in Slack.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Build your own

Build any Wistia automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what Wistia should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Every day, check Wistia stats and tell me about any video where average engagement fell below 30%.

Every Monday, post last week's Wistia plays and engagement for our top videos to our #marketing Slack channel.

Every day, find Wistia viewers who watched more than 75% of our demo video, update them in HubSpot, and notify their owner in Slack.

Beyond chat

Have Wistia work when you're not in the chat

Connecting Wistia to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect Wistia

Wistia connects with an account API token that you generate yourself. You pick its permissions, so it can be read-only for reports and alerts.

Wistia

Video

  1. In Wistia, open Account, then Settings, then API Access.
  2. Generate a new token and select the permissions it needs: read access to media, plus the Data scope for viewer events.
  3. Copy the token. It is sent as Authorization: Bearer <token>.
  4. In the ClickRuntime dashboard, open Connections & secrets and save the token as a secret for Wistia.

Good to know

Wistia limits that affect automations

  • The API allows 600 requests per minute. Above that Wistia answers with HTTP 429 and a Retry-After header, and the automation waits before trying again.
  • Viewer and engagement events need a token with the Data scope; a token with only media read access cannot see them.
  • Uploading videos needs a separate Upload permission on the token.
  • Passing the token as a query parameter is deprecated, so ClickRuntime sends it in the header.

FAQ

Questions about automating Wistia

Can ClickRuntime see who watched my videos?
Yes, if your token has the Data scope. It reads viewing events, so an alert can include the viewer and the percent of the video they watched.
How fast do I hear about a new upload?
New uploads arrive through a Wistia webhook, so the Slack post goes out as soon as Wistia sends the event.
Will a weekly report hit the Wistia rate limit?
Unlikely for most libraries. The limit is 600 requests per minute, and if it is reached the automation waits for the time in `Retry-After`.
Can it change or delete my videos?
Only if you give the token write permissions. For alerts and reports, a read-only token is enough.
Do I need my own AI key?
No. AI comes with every plan, including on the free plan, and the automations here do not use AI at all.
Is this a Wistia connector for ChatGPT or Claude?
Not for chatting with Wistia data. A chat connector lets your assistant read and change Wistia while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each Wistia event.

Tell your assistant what Wistia should do

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