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Every 15 minutes

Get a Slack ping when a prospect watches your sales video

You hear when an identified viewer watches a video, with how much of it they saw.

Runs
Every 15 minutes
Apps
Wistia
AI
Not needed
Access
read (Data scope)

Send this to your assistant

Create a ClickRuntime automation: every 15 minutes, check Wistia for new views by known viewers and post the viewer's email, the video name and percent watched to #sales.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A sales rep sends a prospect a Wistia-hosted pricing walkthrough and then waits. Whether the prospect watched it, when, and for how long is the exact information that decides whether to call today or leave it. Wistia records this, but only in analytics that nobody opens between meetings, so the call happens a week late or the rep calls someone who never opened the link.

Every fifteen minutes the automation lists recent viewing events from Wistia and skips the ones it has already reported. When someone identified, for example through an email captured in the video or a link from your email tool, has watched, it notifies you with who they are and which video.

It is useful for sales teams selling with video, and for anyone following up on a proposal video.

What you get out of it

  • Call when the prospect is engaged

    A prospect who just watched your demo is warm. Reaching out within the hour, while the product is on their mind, converts better than a cold follow-up a week later.

  • Stop calling people who never watched

    If nobody opened the video, a call is about the email, not the content. Knowing the difference lets a rep change the approach instead of repeating the pitch. That saves effort on prospects who have not yet seen what you sent, and focuses time on those who have.

  • See interest from the buying committee

    Several identified viewers at one company means the deck has been shared inside. That is a signal to arrange a group call, which a lone rep would never otherwise see.

  • Prioritize the day's follow-ups

    With a short list of who watched, a rep begins the morning with the most promising contacts instead of an alphabetical list in the CRM. Knowing who engaged shapes the call list, so the hottest leads get the first attention of the day.

  • Real use of the video asset

    The team sees which videos prospects actually watch, which tells marketing where to invest next time. Marketing can use that evidence to decide which topics to cover in the next video and which to retire.

How it works

What happens, step by step

  1. Every 15 minutes, ClickRuntime checks Wistia for recent viewing sessions.

  2. It keeps only viewers who have given their email address, and skips sessions it has already reported.

  3. A message appears in your #sales Slack channel such as "jamie@northwind.com watched 85% of Acme pricing walkthrough".

Before it runs live

  • Connect Wistia

What you get

RunsEvery 15 minutes
Get a Slack ping when a prospect watches your sales videotoday, 9:00Succeeded
Slack Β· #salesπŸ‘€ jamie@northwind.com watched 85% of Acme pricing walkthrough

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Act only on the items that match your own rules, and skip the rest
  • Add an AI step, for example to summarize, sort or draft a reply
  • Add another app, for example also send it to Slack
  • Combine it with other Wistia steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
viewing_session_alerts.pyexample
from clickruntime import on_trigger, credentials, http, state, notify, report_fetched

@on_trigger
def run(event):
    events = http.get("https://api.wistia.com/v1/stats/events.json",
                      headers={"Authorization": f"Bearer {credentials.secret('WISTIA_TOKEN')}"},
                      params={"per_page": 100}).json()
    seen = set(state.get("seen") or [])
    new = [e for e in events if e["event_key"] not in seen and e.get("email")]
    report_fetched(len(new))
    if not new:
        return {"new": 0}
    for e in new:
        notify.slack(f"πŸ‘€ {e['email']} watched {e['percent_viewed']:.0%} of {e['media_name']}", channel="#sales")
    state.set("seen", [e["event_key"] for e in events])
    return {"posted": len(new)}

FAQ

Common questions

How does Wistia know who is watching?
Viewers are identified when your video collects an email through a turnstile form, or when you pass their email in the link from your email tool. Anonymous viewers are not named, so they do not trigger a notice.
Will I get an alert for every few seconds someone watches?
No. The automation reports each viewing event once and skips ones already seen. A short view still counts, so ask for a minimum watch time if you only want serious viewers. A threshold such as thirty seconds helps filter out casual clicks.
Can alerts go directly to the owner of the lead?
Yes, if the viewer's email can be matched to a rep, for example from your CRM. Otherwise the alert goes to a shared channel. Ask your AI assistant what matching is possible for your tools.
What permissions does it need?
read (Data scope). Nothing else in your accounts is used.
Does it need AI?
No. It runs without AI, so it doesn't use your plan's AI allowance.
How many runs does it use?
One run each time it checks. Checks that find nothing new and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up β€œGet a Slack ping when a prospect watches your sales video” from your assistant

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