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Automate Sprout Social

Get Sprout Social numbers and inbox activity in front of you without opening the platform. Weekly profile analytics, a top-posts ranking, alerts for inbound messages nobody has answered, listening-topic spikes and a morning summary of what people wrote in are all ready to set up. Put the request to your AI assistant, see exactly what it plans to do, and from there it repeats on its own.

Try asking

Create a ClickRuntime automation: every Monday at 8am, email me last week's Sprout Social impressions, engagements and follower growth for each profile.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Build your own

Build any Sprout Social automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what Sprout Social should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Every morning, check Sprout Social for yesterday's messages in the inbox and use AI to list any that sound like complaints.

Every Monday, post last week's Sprout Social follower growth and engagement per profile in #social on Slack.

Every Monday, add last week's Sprout Social stats per profile to my Social sheet in Google Sheets and email the profile with the biggest drop to me through Gmail.

Beyond chat

Have Sprout Social work when you're not in the chat

Connecting Sprout Social to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect Sprout Social

Sprout Social is connected with an API token you generate in your own Sprout account. Your plan must include API access, and your user needs the API Permissions permission.

Sprout Social

Social media management

  1. Confirm your Sprout Social plan has API access (Advanced or Enterprise) and that your user has the "API Permissions" permission.
  2. In Sprout Social, open Settings, then Global Features, then API, and accept the API Terms.
  3. Go to API Token Management, generate a token and copy it.
  4. Find your customer ID with a request to GET /v1/metadata/client, since the API path includes it.
  5. Save the token as a secret on Connections & secrets in the ClickRuntime dashboard.

Good to know

Sprout Social limits that affect automations

  • The API allows 60 requests a minute and 250,000 a month, which is plenty for hourly checks and weekly reports.
  • API access is only on Advanced and Enterprise plans.
  • Listening alerts need the Listening add-on.
  • Post analytics cover organic posts; paid ad account data is not included.

FAQ

Questions about automating Sprout Social

What can ClickRuntime see in Sprout Social?
What the Public API exposes for your account: profile and post analytics, inbound messages and, with Listening, topic metrics. These automations read and report; they don't publish posts.
How quickly will I hear about unanswered messages?
The check runs on a schedule, such as every hour, and flags messages older than the age you choose. It isn't instant.
How does the listening spike alert decide what counts as a spike?
It keeps a baseline from earlier checks and alerts when volume or negative sentiment rises past the rule you set, such as volume doubling.
Do I need an AI key for the inbox summary?
No. Grouping messages into themes and complaints uses the AI that's part of every ClickRuntime plan. The reports and alerts don't use AI.
Will reports include ad performance?
No. The top-posts and profile reports use organic analytics only.
Is this a Sprout Social connector for ChatGPT or Claude?
Not for chatting with Sprout Social data. A chat connector lets your assistant read and change Sprout Social while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each Sprout Social event.

Tell your assistant what Sprout Social should do

Free plan. No credit card.