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ClickRuntime

Automate WhatsApp Business

Answer customers on your WhatsApp Business number without sitting by the phone. Incoming chats get instant replies, bookings and survey answers are collected message by message, approved templates go out when an event happens, and failed deliveries are flagged. Describe what you want to your AI assistant, check what it will do, and it keeps running with your laptop closed.

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Try asking

Create a ClickRuntime automation: when someone messages our WhatsApp number, reply using the opening hours, prices and delivery info below, remember each customer's last 10 messages, and email me at owner@example.com if they ask to speak to someone.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Ideas

What you can automate in WhatsApp Business

Customers answered in seconds, bookings and survey responses taken in the chat, reminders sent from approved templates, and a clear view of what was delivered, read or left waiting. These are ready-made starting points. Anything else you can describe works too.
The moment it happensAI

Answer WhatsApp customers with AI that remembers the chat

Customers get a sensible answer in seconds that takes their earlier messages into account, and you get an email when someone wants a person.

See how it works
The moment it happens

Reply to common WhatsApp questions with set answers

People who type 'hours', 'price' or 'menu' get your fixed answer at once, and everyone else gets your welcome menu.

See how it works
Daily

Get crypto and currency prices on WhatsApp every morning

A short message with the prices and 24-hour change you follow arrives on your phone each day.

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The moment it happensAI

Track spending by texting it to WhatsApp

Each expense you text is logged with a category, you see today's total in the reply, and a monthly breakdown arrives on the 1st.

See how it works
The moment it happens

Send a WhatsApp confirmation when someone books

Each new booking or sign-up gets your approved template on WhatsApp with their name and details filled in.

See how it works
The moment it happens

Run a survey one question at a time on WhatsApp

People answer your questions in the chat, and each finished response lands in your inbox.

See how it works
The moment it happens

Take table or appointment bookings in WhatsApp

Customers pick a free slot in the chat, it's marked as taken, and you get the reservation by email.

See how it works
The moment it happens

Save photos and files customers send on WhatsApp

Every image or document sent to your number reaches you by email with the sender's number.

See how it works
The moment it happens

Get an email for each new WhatsApp message

Every message to your business number shows up in your inbox with who sent it.

See how it works
Collects as they arrive, acts dailyAI

Get an evening summary of WhatsApp conversations

One email at the end of the day sums up each conversation and lists who is still waiting for an answer.

See how it works
The moment it happens

Get alerted when a WhatsApp message fails

You hear about each failed delivery with the recipient and Meta's error, so you can follow up another way.

See how it works
Collects as they arrive, acts daily

Get a daily WhatsApp delivery and read report

Each morning you see how many messages were sent, delivered, read and failed the day before.

See how it works
The moment it happens

Hear when a WhatsApp template is paused or drops in quality

You're warned as soon as Meta pauses or disables a template, or its quality rating falls, before reminders stop going out.

See how it works
On a schedule

Send a weekly WhatsApp reminder to a list of customers

The same set of customers gets your approved reminder on schedule, and you get a note of any that failed.

See how it works
Collects as they arrive, acts daily

Get pinged when a WhatsApp customer waits over an hour

If nobody has replied to a customer within an hour, you get an alert with their number.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with WhatsApp Business, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any WhatsApp Business automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what WhatsApp Business should do in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

When a customer messages my WhatsApp Business number, use AI to answer questions about opening hours and prices from my FAQ, and forward anything else to me.

When a customer sends a WhatsApp Business message with an order, add the name, phone and items to my Orders sheet in Google Sheets.

When a WhatsApp Business message mentions a complaint or refund, log it in my Complaints sheet in Google Sheets, post it in #support on Slack and email the customer service manager through Gmail.

Works with

WhatsApp Business with the apps you already use

Conversations happen on WhatsApp, but the answers, records and follow-up live elsewhere. Linking them lets a chat become a row, an email or a team alert without anyone copying it across.

WhatsApp Business works with hundreds of other apps

Name any of them when you ask your assistant, and your automation connects them. Over 248 apps are ready to go, and anything with an API works too.

  • Shopify
  • WooCommerce
  • Stripe
  • Calendly
  • Google Calendar
  • HubSpot
  • Airtable
  • Notion
  • Typeform
  • Zendesk
  • Intercom
  • Twilio
  • Outlook
  • OpenAI
  • Microsoft Teams
  • Discord
  • Pipedrive
  • Salesforce

Beyond chat

Have WhatsApp Business work when you're not in the chat

Connecting WhatsApp Business to ChatGPT or Claude lets you ask about it while you chat. ClickRuntime handles the part that should happen on its own: checks on a schedule and actions on each new event, set up from the same chat and running after you close it.

Setup

Connect WhatsApp Business

You connect WhatsApp through your own Meta app and a system user token from your Meta business account. Messages go out from your registered business number, under your own account with Meta.

WhatsApp Business

Messaging

  1. At developers.facebook.com/apps, create a Business app and add the WhatsApp product to it.
  2. In business.facebook.com, open Business Settings, go to System users and add one. Assign it the app with Manage app and your WhatsApp account with Manage WhatsApp Business accounts.
  3. Generate a token for that system user, select the app and add business_management, whatsapp_business_messaging and whatsapp_business_management, then copy it.
  4. Under WhatsApp, API Setup, note your Phone Number ID and WhatsApp Business Account ID.
  5. In the ClickRuntime dashboard, open Connections & secrets and save the token as a secret for WhatsApp Business, along with the two IDs.

Good to know

WhatsApp Business limits that affect automations

  • The temporary token on Meta's API Setup page expires after 24 hours. Use the system user token so automations don't stop the next day.
  • Free-form replies can only be sent within 24 hours of the customer's last message. Outside that window, only templates Meta has approved can be sent, so scheduled reminders and reports need one.
  • Meta charges for messages, and the bill goes to your own Meta account.
  • Sending to customers in production needs a verified business and a registered phone number.
  • There is no way to list past messages through the API, so delivery reports and digests count events as they arrive from the moment the automation starts.

FAQ

Questions about automating WhatsApp Business

What can ClickRuntime see and do on my WhatsApp number?
It receives the messages, media and delivery updates Meta sends for your number, and it can send replies and approved templates from it. Replies you type in the WhatsApp Business app on the same number aren't visible to it.
Why can't it send any message to anyone at any time?
That's Meta's rule. Free-form messages are allowed for 24 hours after a customer writes to you. After that, or for a first message, you need an approved template, and the recipient must have opted in.
Do replies go out straight away?
Yes. Meta sends each new message to the automation's link as it arrives, so auto-replies, booking flows and alerts react in seconds. Digests and reports collect events and send on a schedule.
Do I need AI for WhatsApp automations?
Not for keyword replies, reservations, surveys or delivery alerts. AI replies with memory, expense parsing and conversation summaries use the AI that comes with every ClickRuntime plan, so you don't need your own AI key.
Can it save photos and documents customers send?
Yes. It downloads the file as soon as it arrives, since Meta's media links expire after a few minutes, then emails or stores it with the sender's number.
Is this a WhatsApp Business connector for ChatGPT or Claude?
Not for chatting with WhatsApp Business data. A chat connector lets your assistant read and change WhatsApp Business while you're in the conversation. ClickRuntime is for the work that should happen without you: you set up an automation from the chat once, and it keeps running on a schedule or on each WhatsApp Business event.

Related pages

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Tell your assistant what WhatsApp Business should do

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