Weekly
Draft a weekly blog post about one of your products
Each week a blog post about a different product is saved as a draft on your store blog.
- Runs
- Weekly
- Apps
- Shopify
- AI
- Yes, uses the built-in AI allowance
- Access
- read_products, write_content
Send this to your assistant
Create a ClickRuntime automation: every Tuesday, pick a product I haven't written about yet, write a 600-word blog post featuring it, and save it as a draft on my Shopify blog News.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
Blog posts help a Shopify store appear in search results and give shoppers a reason to return, but a store owner who is busy packing orders rarely finds time to write them. The blog goes silent for months, and products with no content around them never get found by people searching for what they do. Writing about each product by hand takes an hour or two, and hiring a writer for fifty products is more than most small stores want to spend.
Each week the automation fetches your products, picks the next one that has not yet been featured, and has ClickRuntime's built-in AI write an article about it using the product's title, description and details. It saves the article to your store's blog as a draft so you can read and publish it. It suits small stores that want steady content without writing every post themselves.
What you get out of it
A blog that keeps moving
One new draft each week means the blog never sits idle for months. Regular fresh content is one of the signals search engines look for in an active site. Fifty-two drafts a year means the blog never sits silent through a busy quarter.
Every product eventually gets coverage
Working through products one by one makes sure none is left out. Items that were never promoted get their own page of text that could rank for related searches. Items that never got homepage space still receive an article that can rank for related searches.
You stay in control of what goes live
Articles are saved as drafts, so nothing appears on your store until you have read it. You can fix facts, add your voice or delete a post that does not fit.
Hours of writing saved each week
A first draft appears without you opening a blank page. Editing takes minutes, where writing from scratch takes an hour or more, so a tiny team can sustain a blog.
Content uses your own product information
The article is based on your listing details, so it matches what you actually sell. That reduces the chance of generic text that could describe any competitor's product. An article built from your listing mentions the real material and size, not generic claims that fit any competitor.
How it works
What happens, step by step
Once a week, ClickRuntime reads the products in your Shopify store.
It picks the next product that hasn't had a blog post yet.
AI writes an article about that product.
The article is saved as a draft on your store blog, ready for you to review and publish.
Before it runs live
- Connect Shopify
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Shopify steps into one automation
Under the hood
The code that runs this automation
from clickruntime import on_trigger, credentials, http, ai, state
STORE = "your-store.myshopify.com"
def gql(query, variables=None):
resp = http.post(f"https://{STORE}/admin/api/2025-07/graphql.json",
headers={"X-Shopify-Access-Token": credentials.connection("shopify", "store")},
json={"query": query, "variables": variables or {}})
resp.raise_for_status()
return resp.json()["data"]
BLOG_ID = "gid://shopify/Blog/123456789" # the News blog
SCHEMA = {"type": "object", "properties": {"title": {"type": "string"}, "html": {"type": "string"}}}
@on_trigger
def run(event):
done = set(state.get("featured") or [])
products = gql("{ products(first: 100, query: \"status:active\") { nodes { id title handle description } } }")["products"]["nodes"]
product = next((p for p in products if p["id"] not in done), None)
if not product:
return {"written": None}
post = ai.generate(f"Product: {product['title']}\n{product['description'][:2000]}",
system="Write a friendly, useful 600-word blog post featuring this product. Return a title and HTML body.",
json_schema=SCHEMA, max_output_tokens=1500).json
gql("""mutation($a: ArticleCreateInput!) { articleCreate(article: $a) { article { id } userErrors { message } } }""",
{"a": {"blogId": BLOG_ID, "title": post["title"], "body": post["html"], "isPublished": False,
"author": {"name": "Store team"}}})
state.set("featured", sorted(done | {product["id"]}))
return {"written": product["title"]}FAQ
Common questions
Will posts be published automatically?
How does it choose the next product?
Which Shopify blog does it write to?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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