The moment it happens

Get emailed about Gumroad refunds and membership cancellations

You hear straight away when a buyer is refunded or a member cancels.

Runs: The moment it happens
Apps: Gumroad
AI: Not needed
Access: access token

Send this to your assistant

Create a ClickRuntime automation: email me whenever a Gumroad sale is refunded or a membership is cancelled, with the product, the buyer's email and the amount.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Revenue leaks quietly. A buyer asks for a refund, a member cancels a monthly membership, and unless you open Gumroad you may not hear about it until the monthly totals look off. A creator who sells a course or a membership community needs to know early, because a refund is often the only direct feedback they get about what disappointed someone, and a cancellation is the last chance to ask why.

As soon as Gumroad reports a refund or a membership cancellation, you get an email with the details. You read it the same day and can reply to the customer, fix a problem with the product or adjust your offering.

It is useful for membership owners, course creators and anyone who wants to learn from refund patterns rather than just see them in a report.

What you get out of it

Chances to win customers back
A quick, kind message after a cancellation sometimes saves the membership, or at least yields a reason you can learn from. A quick, kind message after a cancellation sometimes saves the membership, or at least gives you a real reason.
Refund reasons guide improvements
If three people refund the same course within a week, you probably have a problem with the description, the audio or the content. You hear about it while it is still fixable. If three people refund the same course within a week, you probably have a problem with the description, audio or content, and you hear about it while it is still fixable.
No surprises at month-end
Revenue figures match what you expect, because you were told about each refund as it happened. Revenue matches expectations because each refund was noticed as it happened. That makes month-end reconciliation with Gumroad payouts a short job.
Support issues are caught
A refund often follows a failed download or a confusing delivery email. Seeing it quickly lets you fix the cause for the next buyer. A refund often follows a failed download or a confusing email, and seeing it quickly lets you repair the cause for the next buyer. Fixing that early protects the next ten buyers. That fix tends to pay back quickly, since every later buyer then gets a smoother start.
Honest picture of churn
Memberships can look healthy in gross sales while cancellations erode the base. Individual alerts make churn tangible. Memberships can look healthy in gross sales while cancellations quietly erode the base, and individual alerts make churn tangible.

How it works

What happens, step by step

When a Gumroad sale is refunded or a membership is cancelled, Gumroad tells ClickRuntime straight away.
ClickRuntime works out whether it is a refund or a cancellation and reads the product, buyer and amount.
You get an email saying which it was, with the product, the buyer's email and the amount.

Before it runs live

Connect Gumroad
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Get emailed about Gumroad refunds and membership cancellationsjust nowSucceeded

Email · Gumroad refundRefund Product: Notion Finance Template Buyer: dana@acme.example Amount: $19.00

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Gumroad steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

refund_cancellation_alert.pyexample

from urllib.parse import parse_qs
from clickruntime import on_event, notify

@on_event
def handle(event):
    ping = {k: v[0] for k, v in parse_qs(event.body).items()}
    if ping.get("refunded") == "true":
        what, email = "Refund", ping.get("email")
        amount = f"${int(ping.get('price', 0)) / 100:,.2f}"
    elif ping.get("cancelled") == "true" or "cancelled_at" in ping:
        what, email, amount = "Membership cancelled", ping.get("user_email"), "n/a"
    else:
        return {"emailed": False}
    notify.email_me(f"Gumroad {what.lower()}: {ping.get('product_name')}",
                    f"{what}\nProduct: {ping.get('product_name')}\nBuyer: {email}\nAmount: {amount}")
    return {"type": what}

FAQ

Common questions

Does it cover both one-time refunds and membership cancellations?

Yes. Both events trigger an email, labeled so you can tell them apart, which is useful because the right response differs. The subject line makes the event type obvious. The subject line makes the event type obvious, so you can tell at a glance which one you are looking at.

Does the email say why the person refunded?

It includes what Gumroad reports, such as product and amount. Gumroad does not always capture a reason, so a short personal message to the buyer is the best way to learn it. Keep the note short and curious, not defensive.

Can I send refund alerts to a different address than cancellations?

Yes. Routing refunds to support and cancellations to the community manager is a specific change that you can request and approve. Different owners can then act without forwarding. Different owners can then act without forwarding messages around, which saves time on busy days.

What permissions does it need?

access token. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happens