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Connect Google Sheets to Twilio

A Google Sheet is often where the customer list, the appointments or the catalogue live, and a text message is the one thing almost everyone reads. Connecting Sheets and Twilio sends reminders, greetings and replies to the people in your sheet, and logs what comes back.
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Ideas

What you can do with Google Sheets and Twilio

Reminders, greetings, replies and logs between your sheets and SMS. These are ready-made starting points. Anything else you can describe works too.
The moment it happensAI

Text a receipt photo to log it in a sheet

Text a photo of a receipt to your number and the date, supplier and total are added to your expenses sheet, with a text back to confirm.

See how it works
On a schedule

Text people on their birthday from a sheet

Everyone in your sheet gets a friendly text on their birthday or anniversary, and the sheet records when it was sent.

See how it works
Every 15 min, sends pending rows

Send personalised texts to a list in a sheet

Fill a sheet with numbers and messages and each pending row is texted, with the delivery ID and status written back.

See how it works
Hourly

Text appointment reminders and follow-ups from a sheet

Clients in your appointments sheet get a text the day before and a follow-up afterwards, with each send marked in the sheet.

See how it works
On a schedule

Text a daily tip or question from a sheet

Each morning your subscribers get one tip or question from your sheet by text, and it's marked as used so it isn't repeated.

See how it works
The moment it happens

Text new leads instantly and log them in a sheet

New leads get a text within seconds, are logged in your sheet, and their reply is qualified so you know who's hot.

See how it works
The moment it happens

Text back missed callers and log them in a sheet

Anyone whose call you miss gets a text right away, is added to your Missed Calls sheet, and you get an email about it.

See how it works
The moment it happensAI

Answer product questions by text from a sheet catalogue

Customers who text a question get an answer from the products in your sheet within seconds.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Google Sheets and Twilio, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Google Sheets and Twilio automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Google Sheets and Twilio in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Text customers in my sheet only if their row has Opt-in set to Yes and they have not been texted in the past 7 days.

When someone texts STOP or a similar word, mark them unsubscribed in my sheet and make sure no future campaign texts them.

Use cases

Why people connect Google Sheets and Twilio

How the two apps work together

  • Incoming texts reach a trigger link right away through the Twilio messaging webhook.
  • The script checks the sheet every few minutes for rows due a text, such as reminders or campaigns.
  • Send status and replies are written back to the matching row by phone number.

  • Clinics send SMS reminders from a schedule

    Appointment rows trigger reminder texts a day before. Replies like C or R are written back as confirm or reschedule.

  • Restaurants and shops text customers

    A list of opted-in customers in a sheet receives promotions by SMS. Unsubscribe replies are marked in the row.

  • Property managers notify tenants

    Maintenance windows or rent due dates in a sheet trigger texts to affected tenants. Fewer calls to the office.

  • Teams log inbound texts

    Incoming SMS to the Twilio number are added to a sheet with sender and message. Someone reviews and follows up from the sheet.

More apps

Google Sheets, Twilio and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Calendar reminders by SMS logged in Sheets

Every evening, text everyone with an appointment tomorrow on my Google Calendar and log the confirmations in my Reminders sheet.

Texts for failed payments

When a Stripe payment fails, text the customer from my Twilio number and add the attempt to my Collections sheet.

Inbound texts to Slack and a sheet

When a text comes in to my Twilio number, log it in my SMS Inbox sheet and post it in #customers on Slack.

Setup

Connect Google Sheets and Twilio once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Google Sheets

Spreadsheets

  1. In the ClickRuntime dashboard, open Connections and choose Google Sheets.
  2. Sign in with your Google account and allow access.
  3. Pick the spreadsheets the automation may use. It can't see any other file in your Drive.

Twilio

SMS / Voice

  1. Sign in to the Twilio Console and note your Account SID from Account Info.
  2. Go to Account, API keys & tokens and create a Standard API key.
  3. Copy the key's SID (it starts with SK) and its Secret. Twilio only shows the Secret once.
  4. In the ClickRuntime dashboard, open Connections & secrets and save the Account SID, key SID and Secret as secrets for Twilio.

FAQ

Questions about connecting Google Sheets and Twilio

Which phone number do texts come from?
A Twilio number you buy in your Twilio account. Save your Account SID and Auth Token in your ClickRuntime dashboard and set the number once.
What format should phone numbers be in?
International format starting with a plus and the country code, for example +447700900123.
How much do texts cost?
Twilio charges per message, depending on the country. Check Twilio's pricing for the countries you text.
Can people reply?
Yes. Replies come to your Twilio number, and the automations that handle replies log or answer them.
Which phone number formats work?
Use the E.164 format, such as +14155550123, so Twilio can deliver texts to the right country.
Can it send to many numbers at once?
Yes, but sending speed is limited by your Twilio number type, so large lists are sent over time.
Does it handle replies?
Yes. Replies to your Twilio number reach a trigger link and can be matched to the row by phone number.

Related pages

Keep exploring

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