Daily

Get a plain summary of competitor site changes

A short note on what competitors changed on the pages you track, sent only when something meaningful moved.

Runs: Daily
Apps: Firecrawl
AI: Yes, uses the built-in AI allowance
Access: API key

Send this to your assistant

Create a ClickRuntime automation: every day at 8am, scrape the pricing, features and changelog pages of these 3 competitors and email me a short summary only if something meaningful changed.

Paste it into your assistant. It tells you what it will send or change before it runs live.

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First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A competitor changes pricing, adds a plan, rewrites a headline or quietly removes a feature, and the first you hear of it is a customer asking why you do not match. Product marketers and founders check competitor sites now and then, but memory is a poor diff, and pages change in small ways that are easy to miss. When a rival shifts position, the delay in noticing costs deals.

Each day, ClickRuntime scrapes the pages you list, compares the content with the copy it stored the previous day, and has its built-in AI write a short note about what changed in plain English. If nothing changed, you can skip the email. If something did, you get the summary and the key differences.

It suits competitive intelligence, sales enablement and anyone who answers the question of how we compare.

What you get out of it

Respond to price changes fast
Seeing a competitor's new price the next morning lets you prepare an answer for sales calls. Reps are not caught off guard when a prospect brings it up. Prepared teams close more deals.
Spot positioning shifts early
A new headline or feature list shows where a competitor is heading. Product and marketing can adjust messaging while the shift is still unfolding. Early knowledge gives you room to respond rather than react.
Replace manual competitor checks
No one needs to visit five websites every Monday and compare them from memory. The comparison happens on its own, and the AI keeps the summary short. Time saved goes into using the information.
Read changes in plain language
Raw text differences are hard to interpret. An AI-written note states that a free tier was removed, or a plan renamed, so you grasp the meaning in seconds. Clarity matters when many readers skim.
Give sales a living battlecard
Forwarding the daily notes to the sales channel keeps competitor information current. Battlecards stop going stale between quarterly updates. Everyone sees the same current facts when a deal is live, instead of last quarter's guess.

How it works

What happens, step by step

Every day, ClickRuntime fetches the pricing, features and changelog pages of the competitors you track.
It compares each page with the copy saved from the last run and collects the differences.
AI reads the differences and writes a short summary of the changes that matter, ignoring typos, dates and layout.
If anything meaningful changed, you get the summary by email.

Before it runs live

Connect Firecrawl

What you get

RunsDaily

Get a plain summary of competitor site changestoday, 9:00Succeeded

Email · Competitor changesAcme raised its Team plan from $12 to $15 per seat and added SSO to Business.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Run it at a different time, more or less often, or only on weekdays
Change what the AI looks for, or how it writes the result
Add another app, for example also send it to Slack
Combine it with other Firecrawl steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

competitor_site_ai_change_summary.pyexample

import difflib
from clickruntime import on_trigger, credentials, notify, http, state, ai

PAGES = [f"https://{site}/{path}" for site in ("northwind.example", "acme.example", "contoso.example")
         for path in ("pricing", "features", "changelog")]

@on_trigger
def run(event):
    saved = state.get("pages") or {}
    diffs = []
    for url in PAGES:
        page = http.post("https://api.firecrawl.dev/v2/scrape", json={"url": url, "formats": ["markdown"]},
                         headers={"Authorization": f"Bearer {credentials.secret('FIRECRAWL_API_KEY')}"},
                         timeout=60).json()["data"]["markdown"]
        if url in saved and saved[url] != page:
            diff = "\n".join(difflib.unified_diff(saved[url].splitlines(), page.splitlines(), lineterm="", n=0))
            diffs.append(f"## {url}\n{diff[:4000]}")
        saved[url] = page
    state.set("pages", saved)
    if not diffs:
        return {"changed": 0}
    summary = ai.generate("Summarise the meaningful changes on these competitor pages. If nothing matters "
                          "(typos, dates, layout), reply exactly NOTHING.\n\n" + "\n\n".join(diffs), max_output_tokens=700).text
    if summary.strip() != "NOTHING":
        notify.email_me("Competitor changes", summary)
    return {"changed": len(diffs)}

FAQ

Common questions

Which pages should I track?

Pricing, features, homepage and changelog pages usually reveal the most. List the exact URLs. Pages that rely heavily on scripts are also handled, since the scraper renders them before comparing. More pages mean longer emails.

How does it avoid alerts on trivial changes?

The AI is told to ignore things like dates, cookie banners and rotating testimonials, and to report only meaningful changes in prices, plans, features and claims. You can add your own list of things to ignore.

Is it allowed to scrape competitor sites?

The flow reads public pages the way a visitor would, once a day. Check each site's terms and robots rules, and keep the volume low. Using it for your own awareness of public information is common practice.

What permissions does it need?

API key. Nothing else in your accounts is used.

Does it need AI?

Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.

How many runs does it use?

One run each time it runs (daily). Checks that find nothing to do and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Every few hours