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Daily

Post daily Google Ads results to Slack with drop alerts

Every morning Slack shows yesterday's spend, clicks and conversions per campaign, and warns you when a number changed sharply.

Runs
Daily
Apps
Google Ads, Slack
AI
Yes, uses the built-in AI allowance
Access
Ads read; Slack chat:write

Send this to your assistant

Create a ClickRuntime automation: every morning, post yesterday's Google Ads results per campaign to #paid: spend, clicks, CTR and conversions. Compare with the previous 7 days and flag any campaign whose CTR, conversions or spend moved by more than 40%, with a short AI note.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

An e-commerce marketer runs a dozen campaigns. A disapproved ad, a budget cap or a competitor's bid change can halve a campaign's results overnight, and they only notice when weekly revenue disappoints.

A morning post with each campaign's results, and a clear flag on anything that moved sharply, turns a weekly surprise into a same-day fix.

What you get out of it

  • Problems flagged the next morning

    A campaign whose conversions or click-through rate collapsed is called out within a day.

  • Overspending caught too

    Sudden jumps in spend are flagged before they eat the month's budget.

  • The whole team sees results

    Daily numbers in Slack keep everyone aware of how paid search is doing.

  • Context with each alert

    A short AI note suggests what to check, such as a disapproved ad or a budget limit.

How it works

What happens, step by step

  1. Every morning, ClickRuntime asks Google Ads for yesterday's results per campaign.

  2. It compares each campaign with its average over the previous seven days, which it keeps from earlier runs.

  3. Campaigns where spend, click-through rate or conversions moved by more than 40% are flagged, with a short AI note on what to check.

  4. The results and any flags are posted to your #paid Slack channel.

Before it runs live

  • Connect Google Ads
  • Connect Slack, then invite the app to the channel (type /invite @ClickRuntime there)

What you get

RunsDaily
Post daily Google Ads results to Slack with drop alertstoday, 9:00Succeeded
Slack · #paidGoogle Ads yesterday • Acme – Brand: £48.10, 312 clicks, CTR 18.2%, 22 conv ⚠️ Generic – Shoes conversions 2 vs avg 11: check for a disapproved ad or a broken landing page.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Google Sheets
  • Combine it with other Google Ads and Slack steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
daily_campaign_performance_and_drop_alerts.pyexample
from clickruntime import on_trigger, http, credentials, ai, state, notify

CUSTOMER_ID = "1234567890"

def gaql(query):
    headers = {"Authorization": f"Bearer {credentials.connection('google', 'ads')}", "developer-token": credentials.secret("GOOGLE_ADS_DEVELOPER_TOKEN")}
    batches = http.post(f"https://googleads.googleapis.com/v21/customers/{CUSTOMER_ID}/googleAds:searchStream", headers=headers, json={"query": query}).json()
    return [row for b in batches for row in b.get("results", [])]

@on_trigger
def run(event):
    rows = gaql("SELECT campaign.name, metrics.cost_micros, metrics.clicks, metrics.ctr, metrics.conversions FROM campaign "
                "WHERE segments.date DURING YESTERDAY AND campaign.status = 'ENABLED'")
    history, lines, flags = state.get("history") or {}, [], []
    for r in rows:
        name, m = r["campaign"]["name"], r["metrics"]
        today = {"spend": int(m.get("costMicros", 0)) / 1e6, "ctr": float(m.get("ctr", 0)), "conv": float(m.get("conversions", 0))}
        lines.append(f"• {name}: £{today['spend']:,.2f}, {m.get('clicks', 0)} clicks, CTR {today['ctr']:.1%}, {today['conv']:.0f} conv")
        past = history.get(name, [])
        for k in today:
            avg = sum(p[k] for p in past) / len(past) if past else 0
            if avg and abs(today[k] - avg) / avg > 0.4:
                flags.append(f"{name} {k}: {today[k]:,.2f} vs avg {avg:,.2f}")
        history[name] = (past + [today])[-7:]
    text = "*Google Ads yesterday*\n" + "\n".join(lines)
    if flags:
        text += "\n\n⚠️ " + ai.generate("\n".join(flags), system="For each change, say in one line what to check.", max_output_tokens=300).text
    notify.slack(text, channel="#paid")
    state.set("history", history)
    return {"campaigns": len(rows), "flags": len(flags)}

FAQ

Common questions

What does it compare against?
Each campaign's daily average over the previous seven days, which allows for normal ups and downs.
Can it skip small campaigns?
Yes. Campaigns below a minimum spend are left out of the alerts.
Can it cover several ad accounts?
Yes. List the customer IDs and each account gets its own section.
What permissions does it need?
Ads read; Slack chat:write. Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run each time it runs (daily). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up “Post daily Google Ads results to Slack with drop alerts” from your assistant

Copy the prompt above, or connect your assistant first. Free plan, no credit card.