On a schedule

Get yesterday's Instagram numbers each morning

Each morning you see yesterday's reach, profile views and new followers.

Runs: On a schedule
Apps: Instagram
AI: Not needed
Access: instagram_business_manage_insights

Send this to your assistant

Create a ClickRuntime automation: every day at 8am, email me yesterday's Instagram reach, profile views and new followers, compared with the day before.

Paste it into your assistant. It tells you what it will send or change before it runs live.

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First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A social media manager reports to the owner every Friday and needs to know whether profile views and followers are moving. Instagram's insights screen only shows recent windows, and by the time anyone looks the interesting day, such as the Tuesday a reel took off, has blended into a weekly average. Without a daily record, nobody can say which post caused the jump in reach.

On a schedule, ClickRuntime gets your account insights for the previous day, including reach, profile views and the number of followers, compares them with the counts stored from the day before, and emails you a short summary with the change. Over time that builds up a daily history you did not have to keep.

It is a good fit for solo creators and small marketing teams who want a morning number rather than a dashboard.

What you get out of it

See the day a post took off
A daily figure pinpoints spikes. If reach tripled on Tuesday, you can look at what was posted that day and repeat it, rather than guessing from a weekly total. That makes it simple to attribute a surge to a specific reel, caption or posting time.
Follower change is tracked precisely
Seeing net follower gain or loss each day makes drops visible. A sudden loss after a controversial post is noticed straight away and can inform what you publish next. If followers fall after a particular post, you notice within a day and can reconsider that style.
Reports to clients and bosses write themselves
Monthly reports need daily numbers, and Instagram does not keep them accessible for long. Receiving the figures by email each day means the data is there when someone asks. You can build monthly summaries from your own inbox, not from whatever the app still shows.
A habit without opening the app
Checking insights inside Instagram invites scrolling. A short email gives you the numbers in thirty seconds and lets you get back to work without the feed pulling you in. Over weeks, the habit of reading one short figure beats the habit of opening the app and losing twenty minutes.
Experiments can be judged fairly
Trying a new posting time or format only teaches you something if you can compare results. Daily numbers recorded side by side let you see whether a change actually moved reach.

How it works

What happens, step by step

Every morning at 8 ClickRuntime fetches yesterday's reach and profile views for your Instagram account, plus your current follower count.
It works out how many followers you gained using the count it saved yesterday.
It compares each number with the day before.
You get one short email with reach, profile views and new followers, each with its change.

Before it runs live

Connect Instagram

What you get

RunsOn a schedule

Get yesterday's Instagram numbers each morningtoday, 9:00Succeeded

Email · Instagram yesterdayReach: 4,812 (+640) · Profile views: 311 (-22) · New followers: 27 (+9)

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Run it at a different time, more or less often, or only on weekdays
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Instagram steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

daily_insights_email.pyexample

import time
from clickruntime import on_trigger, credentials, http, state, notify

IG = "https://graph.instagram.com/v21.0"

@on_trigger
def run(event):
    token = credentials.connection("instagram", "work")
    end = int(time.time()) // 86400 * 86400
    data = http.get(f"{IG}/me/insights", params={"metric": "reach,profile_views", "metric_type": "total_value",
                    "period": "day", "since": end - 86400, "until": end, "access_token": token}).json()["data"]
    today = {m["name"]: m["total_value"]["value"] for m in data}
    followers = http.get(f"{IG}/me", params={"fields": "followers_count", "access_token": token}).json()["followers_count"]
    prev = state.get("yesterday") or {}
    today["new_followers"] = followers - prev.get("followers", followers)
    def line(key, label):
        diff = f" ({today[key] - prev[key]:+,})" if key in prev else ""
        return f"{label}: {today[key]:,}{diff}"
    notify.email_me("Instagram yesterday", "\n".join([line("reach", "Reach"), line("profile_views", "Profile views"),
                                                       line("new_followers", "New followers")]))
    state.set("yesterday", {**today, "followers": followers})
    return today

FAQ

Common questions

Which numbers are included in the email?

It includes the daily metrics Instagram offers for a professional account, such as reach and profile views, plus the follower count and its change from the stored previous value. If you want a different metric the API provides, ask for it by name.

Why does it compare with stored counts?

Instagram reports some figures as totals, like current followers, and does not give you yesterday's total. The automation saves each day's count and subtracts, which is how it can state a daily change. The first day has nothing to compare against.

Can I send it to my team instead of just me?

Yes. The email can go to any addresses you list, so a manager and a client can receive the same summary. Say who should get it and what time of day it should arrive, and it will be set up that way.

What permissions does it need?

instagram_business_manage_insights. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run each time it runs (on a schedule). Checks that find nothing to do and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

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