Daily
Send personal emails to a lead sheet and follow up on no-replies
Each weekday the next batch of leads in your sheet gets your email from Gmail, people who do not reply get a follow-up, and the sheet tracks every status.
- Runs
- Daily
- Apps
- Gmail, Google Sheets
- AI
- Optional
- Access
- Sheets read+write; Gmail gmail.modify (read threads + send)
Send this to your assistant
Create a ClickRuntime automation: each weekday at 9am, email the next 30 leads in my Leads sheet using my template, send a follow-up after 3 days to anyone who hasn't replied, and record the status in the sheet.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
A founder has a sheet of 400 prospects from a trade show. Sending them one by one from Gmail takes days, she loses track of who has had a follow-up, and two people get the same email twice.
Sending in small daily batches from your own mailbox, with follow-ups only to people who have not answered, keeps outreach personal and stops replies being met with another reminder.
What you get out of it
Emails come from your real inbox
Messages are sent from your own Gmail, so replies land in your normal conversations and read like one-to-one email.
Follow-ups stop when someone replies
Each thread is checked before a follow-up is sent, so nobody who has already answered gets chased.
Small daily batches
Sending a few dozen a day protects your sender reputation and keeps the replies manageable.
The sheet is your campaign record
Status, send date and thread are written back on each row, so you can see at a glance who is waiting, who replied and who is done.
How it works
What happens, step by step
Every weekday at 9am ClickRuntime reads your Leads sheet.
For leads already emailed, it checks the conversation in Gmail and skips anyone who has replied.
It sends the first email to the next leads with no status, and a follow-up to those who have waited 3 days without a reply.
Each row is updated with its new status and date, so you can see where every lead stands.
Before it runs live
- Connect Google through your own Google app (a one-time, 10-minute setup), so it works with your own Gmail
- Connect your Google Sheets account and pick the spreadsheets it may use
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Gmail and Google Sheets steps into one automation
Under the hood
The code that runs this automation
import base64
from datetime import date, timedelta
from email.message import EmailMessage
from clickruntime import on_trigger, credentials, http
SHEET, G = "your-spreadsheet-id", "https://gmail.googleapis.com/gmail/v1/users/me"
FIRST = "Hi {name},\n\nGreat to meet you at the Northwind expo. Would a 15-minute call next week be useful?"
FOLLOW = "Hi {name}, just bringing this back to the top of your inbox."
@on_trigger
def run(event):
h = {"Authorization": f"Bearer {credentials.connection('google', 'work')}"}
rows = http.get(f"https://sheets.googleapis.com/v4/spreadsheets/{SHEET}/values/Leads!A2:E", headers=h).json().get("values", [])
updates, sent, today = [], 0, date.today()
for i, r in enumerate(rows, start=2):
name, email, status, sent_on, thread = (r + [""] * 5)[:5]
if status == "sent" and sent_on <= str(today - timedelta(days=3)):
replied = len(http.get(f"{G}/threads/{thread}", headers=h).json()["messages"]) > 1
status = "replied" if replied else "follow-up"
body = None if replied else FOLLOW
elif not status and sent < 30:
status, body = "sent", FIRST
else: continue
if body:
m = EmailMessage(); m["To"] = email; m["Subject"] = "Quick follow-up from the expo"; m.set_content(body.format(name=name))
res = http.post(f"{G}/messages/send", headers=h, json={"raw": base64.urlsafe_b64encode(m.as_bytes()).decode(),
**({"threadId": thread} if thread else {})}).json()
thread, sent = res["threadId"], sent + 1
updates.append({"range": f"Leads!C{i}:E{i}", "values": [[status, str(today), thread]]})
if updates: http.post(f"https://sheets.googleapis.com/v4/spreadsheets/{SHEET}/values:batchUpdate", headers=h,
json={"valueInputOption": "RAW", "data": updates})
return {"sent": sent}FAQ
Common questions
How is each email personalised?
Can I change the number sent per day?
How many follow-ups does it send?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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