The moment it happens

Send interested Instantly leads to Slack

When a lead is marked Interested, sales sees who it is, which campaign it came from and what they wrote.

Runs: The moment it happens
Apps: Instantly
AI: Not needed
Access: webhooks scope

Send this to your assistant

Create a ClickRuntime automation: when a lead is marked Interested in Instantly, post their email, company, campaign and reply text to #sales in Slack and mention @maria.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A founder doing outbound with Instantly marks a prospect as interested after a positive reply, and then the lead sits in the app while he gets pulled into a customer call. A hot prospect who answered positively expects a fast follow-up, usually with a calendar link. Two days later, the prospect has cooled, another vendor has replied, and the best lead of the week turns into a polite no.

As soon as a lead is marked interested in Instantly, ClickRuntime receives the event and posts the lead, the campaign it came from and the reply text to Slack. The people who can book the meeting see it right away and can answer while the lead is engaged.

Founders, SDR teams and agencies where positive replies need immediate human attention will find it useful.

What you get out of it

Positive replies get a same-hour response
Interest fades quickly after someone hits reply. Sending a calendar link within the hour, while the prospect is still thinking about the problem, is far more likely to end in a booked call.
The right person sees the lead
Instead of waiting for the one account owner to open Instantly, the alert reaches the channel where closers and founders already are. Whoever is free first can pick it up.
Context arrives with the alert
The message has the reply text and campaign, so the person responding knows what the prospect said and which pitch they received. They can write a relevant answer without searching for the thread.
Agencies can prove responsiveness
Clients who pay for lead generation want to see that positive replies are handled quickly. A channel history with timestamps shows that interested leads were noticed and answered the same day.
Campaign quality shows up in the feed
Watching which campaigns produce interested leads, and which never do, shows what is working. A stream of alerts from one campaign tells you where to send more volume. That helps you decide where to put more sending volume next month and which messages to retire.

How it works

What happens, step by step

When a lead is marked Interested in Instantly, Instantly tells ClickRuntime straight away.
ClickRuntime picks out the lead's email, company, campaign and the start of their reply.
It posts them to #sales in Slack and mentions the sales owner, so they can follow up quickly.

Before it runs live

Connect Instantly
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Send interested Instantly leads to Slackjust nowSucceeded

Slack · #sales@maria Interested lead: dana@northwind.com (Northwind) Campaign: Q4 Ops leaders > Yes, let's set up a call.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Instantly steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

interested_lead_alert.pyexample

from clickruntime import on_event, notify

@on_event
def handle(event):
    e = event.json or {}
    if e.get("event_type") != "lead_interested":
        return {"posted": False}
    notify.slack(
        f"<@maria> Interested lead: {e.get('lead_email')} ({e.get('company_name') or 'unknown company'})\n"
        f"Campaign: {e.get('campaign_name')}\n> {(e.get('reply_text') or '')[:300]}",
        channel="#sales",
    )
    return {"posted": True}

FAQ

Common questions

Is a lead marked interested automatically or by me?

Instantly sets an interest status either when you or a teammate marks it, or through its own lead labeling if you have that enabled. This alert fires when the label becomes interested, whichever way it was applied.

Can I get alerts for other labels, like meeting booked?

Yes. Instantly can send events for several lead statuses, such as meeting booked or not interested, and each can post to Slack. If you want more than one, say which labels you care about and whether they should go to separate channels.

Will the alert show the whole email thread?

It shows the lead, the campaign and the reply that Instantly includes in the event. It does not copy the full back-and-forth conversation, so open the lead in Instantly if you need earlier messages before replying.

What permissions does it need?

webhooks scope. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happens