Every 15 minutes

Share each new Instagram post in Slack

Your team sees every post you publish without opening Instagram.

Runs: Every 15 minutes
Apps: Instagram
AI: Not needed
Access: instagram_business_basic

Send this to your assistant

Create a ClickRuntime automation: when I publish a new Instagram post or reel, share the link and caption in #marketing on Slack.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

In a company with several people involved in the brand account, a new Instagram post goes live and half the team does not find out until a customer mentions it. Sales cannot share it with prospects, the support team does not know about the promotion in it, and the founder wants to reshare it to LinkedIn but never saw it appear. Everyone assumes someone else posted it to the team.

Every 15 minutes, ClickRuntime lists media published since its last check and posts a message in a Slack channel with the post's permalink. Colleagues see it appear, can open it and can react, share it or prepare for questions without anyone having to announce it manually.

Companies where Instagram is run by one or two people but relevant to many more tend to use this the most.

What you get out of it

The whole company sees what went live
Posts are visible to employees as they appear, so the team is not surprised by something customers already saw. Everyone speaks from the same information. Nobody has to post a manual announcement or hope that a colleague scrolls through the feed.
Sales and support are prepared
If a post announces a sale or a feature, support will get questions within minutes. Seeing it early means the right answer is ready before the first customer asks. A post about a sale or a delay makes customers write in, and people answering them need to know in advance.
Easy cross-posting to other channels
Founders and employees can reshare to LinkedIn or X while the post is new. Timely sharing multiplies its reach, which matters because engagement is highest in the first hours. A quick reshare in the first hours is when a post is most likely to pick up momentum and attract new followers.
Internal reactions give quick feedback
Teammates can comment in the thread about a typo or an incorrect price. Catching a mistake in the first few minutes lets you fix the caption before many people have seen it.
A running log of publishing
The channel becomes a timeline of everything the account has published. When someone asks when a campaign launched, the answer is a scroll away without opening Instagram. It also gives new team members a simple way to catch up on what the account has been saying.

How it works

What happens, step by step

Every 15 minutes ClickRuntime checks your latest Instagram posts.
It keeps only the ones published since its last check, so each post is shared once.
Each new post or reel goes to your #marketing Slack channel with the start of its caption and a link.

Before it runs live

Connect Instagram

What you get

RunsEvery 15 minutes

Share each new Instagram post in Slacktoday, 9:00Succeeded

Slack · #marketingNew Instagram reel: Behind the scenes at the Acme studio https://www.instagram.com/reel/C9q1W2e/

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Instagram steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

new_post_log_to_slack.pyexample

from clickruntime import on_trigger, credentials, http, state, notify, report_fetched

IG = "https://graph.instagram.com/v21.0"

@on_trigger
def run(event):
    media = http.get(f"{IG}/me/media", params={"fields": "id,caption,permalink,media_type,timestamp", "limit": 10,
                     "access_token": credentials.connection("instagram", "work")}).json()["data"]
    last = state.get("last_timestamp")
    new = [m for m in media if last and m["timestamp"] > last]
    report_fetched(len(new))
    if media:
        state.set("last_timestamp", max(last or "", media[0]["timestamp"]))
    if not new:
        return {"summary": "Nothing new"}
    for m in reversed(new):
        kind = "reel" if m["media_type"] == "VIDEO" else "post"
        notify.slack(f"New Instagram {kind}: {(m.get('caption') or '')[:200]}\n{m['permalink']}", channel="#marketing")
    return {"posted": len(new)}

FAQ

Common questions

Does it post Stories or only feed posts?

Photos, videos, carousels and Reels from your feed all count as posts and are announced here. Stories vanish after a day and are returned separately, so they would not be included in this particular alert.

What does the Slack message contain?

Each message includes the link to the post, so the preview unfurls in Slack with the image and caption where the workspace allows it. You can also ask for the caption or the posting time to be written out explicitly.

Will it announce posts that were published before I set it up?

No. On its first run it records what already exists and only announces posts published afterward. That prevents your channel from being flooded with old posts the moment the setup is complete, which would be noisy.

What permissions does it need?

instagram_business_basic. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run each time it checks. Checks that find nothing new and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Hourly