The moment it happens

Send your best leads to sales straight away

Every contact form message is scored, and the promising ones reach #sales while they're still warm.

Runs: The moment it happens
Apps: Slack
AI: Yes, uses the built-in AI allowance
Access: chat:write

Send this to your assistant

Create a ClickRuntime automation: give me a link my contact form can send to. Score each lead from 1 to 10 based on their message and company, and post the ones above 7 to #sales.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A website contact form brings in everything: a procurement manager asking for a quote for three hundred seats, a student asking about internships, a competitor poking around, and a supplier pitching services. They all land in the same inbox, in order of arrival. The sales rep reading at 4 p.m. treats them equally, and a lead from a ready-to-buy company waits behind spam. Every hour of delay lowers the chance of a reply, and speed matters most with the leads that are best.

When someone submits your form, ClickRuntime receives it and its built-in AI scores the lead using the details they gave, such as company size, budget, the nature of the request and urgency. Hot leads are posted to #sales right away with the score, a one-line reason and the contact details. If you want, every lead also goes to a second channel.

B2B teams with a small sales group and a busy website form benefit most.

What you get out of it

The best leads get answered first
A high-intent request from a large company gets a reply within minutes, because it is shown alone in the channel. Speed of response is one of the strongest factors in whether a lead converts.
Reps stop reading junk
Spam, job seekers and vendor pitches get low scores and stay out of the main channel. Salespeople spend their attention on prospects, and do not need to triage the inbox first.
Scoring is consistent
A person reading forms at the end of a long day judges differently than at 9 a.m. An AI applying the same criteria to each lead removes that variance and makes pipeline numbers easier to compare.
The reason comes with the score
A one-line explanation such as "asked for pricing for 200 users and gave a deadline" lets a rep trust and act on the score instead of re-reading the whole message to understand it.
Marketing learns which sources bring quality
Over time, seeing which campaigns produce hot leads and which produce noise helps decide where to spend, based on lead quality rather than just the number of form fills, which is what actually reaches revenue.

How it works

What happens, step by step

When someone fills in your contact or demo form, ClickRuntime receives the details straight away.
AI reads the company name and message and scores the lead from 1 to 10 for buying intent and fit, with a short reason.
Leads that score above 7 are posted to your sales Slack channel with the name, company, email, score and reason.
Lower-scoring leads are not posted, so the channel stays focused on the ones worth a call today.

Before it runs live

Connect Slack, then invite the app to the channel (type /invite @ClickRuntime there)
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Send your best leads to sales straight awayjust nowSucceeded

Slack · #salesHot lead (9/10): Jordan Lee at Northwind Logistics <jordan@northwind.example> Asks for pricing for 40 seats and a start date this month.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Change what the AI looks for, or how it writes the result
Add another app, for example also send it to Google Sheets
Combine it with other Slack steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

score_incoming_leads_and_alert_sales.pyexample

from clickruntime import on_event, ai, notify

SCHEMA = {"type": "object", "properties": {"score": {"type": "integer"}, "reason": {"type": "string"}},
          "required": ["score", "reason"]}

@on_event
def handle(event):
    lead = event.json or {}
    result = ai.generate(
        f"Score this inbound lead from 1 to 10 for buying intent and fit.\n"
        f"Company: {lead.get('company')}\nMessage: {str(lead.get('message', ''))[:1500]}",
        json_schema=SCHEMA, max_output_tokens=100,
    ).json
    if result["score"] > 7:
        notify.slack(
            f"Hot lead ({result['score']}/10): {lead.get('name')} at {lead.get('company')} <{lead.get('email')}>\n"
            f"{result['reason']}",
            channel="#sales",
        )
    return {"score": result["score"]}

FAQ

Common questions

What does the AI base the score on?

It reads the form fields and message, looking for signals such as company name, team size, budget, timeline and how specific the request is. You can tell it what a good lead looks like for your business, for example a minimum team size or a particular industry, and it scores against that.

Can the score threshold be set to my own cutoff?

Yes. If you choose to alert at 7 out of 10 or higher, only those leads reach #sales. Lowering it brings more leads through, and raising it makes the channel quieter and more selective, so you can tune it as volume grows.

Does the lead data stay private?

The form data goes to ClickRuntime's built-in AI to produce the score, so no separate AI account or key is needed. Posts appear in the Slack channel you choose, so use a private channel if leads include sensitive details such as phone numbers.

What permissions does it need?

chat:write. Nothing else in your accounts is used.

Does it need AI?

Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happensAI