The moment it happens

Get a company analysis Doc from a URL

Send a website and get a report with a customer profile and page gaps in a Doc.

Runs: The moment it happens
Apps: Google Docs
AI: Yes, uses the built-in AI allowance
Access: read+write

Send this to your assistant

Create a ClickRuntime automation: when I send a website URL to this link, read the page, write an ideal customer profile and a list of gaps on the page, and save it as a Google Doc.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A freelance consultant meets prospects every week and wants to arrive with useful observations about their websites: unclear headlines, missing calls to action, weak product pages. Doing that properly means reading the site for an hour, which she cannot do for every lead. A sales rep faces the same problem with a company he has never heard of: who are their customers, and what do they do?

You give ClickRuntime a web address through a trigger. It fetches the page text, its built-in AI writes a report, covering SEO issues, page gaps or a customer profile, and a Google Doc is created with headings. You walk into the call with a document that shows you looked.

Agencies use it as a lead-generation hook, sending a quick analysis before the first meeting.

What you get out of it

Calls start with substance
Arriving with specific observations about a prospect's site shows you did your homework. That first impression often decides whether a lead becomes a client. Your time goes to the part machines cannot do, which is talking to the prospect.
An hour of research in a minute
The AI reads the page and produces the report, so you can prepare for many more meetings. Your time goes to judgment and conversation, not to reading each site from top to bottom. That frees you to prepare for many more meetings each week, with your attention on the conversation and not the reading.
Different reports for different needs
You can ask for an SEO review, a list of content gaps, or an ideal customer profile. One link handles several uses, so the same setup helps sales, marketing and strategy.
A shareable document, not a chat reply
The report is a Google Doc with headings, which you can polish and send to the prospect. It looks like deliverable work and can serve as a free sample of your services.
Competitor research gets quicker
Point it at a competitor's site and you get a summary of their positioning and weaknesses. Comparing several in the same format helps you see where the market is crowded and where there is room.

How it works

What happens, step by step

When you send a company's website address, ClickRuntime receives it straight away.
It reads the text on the page.
AI writes a report with the company's ideal customer and the gaps on the page, such as missing pricing or weak calls to action.
The report is saved as a new Google Doc with headings.

Before it runs live

Connect Google Docs
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Get a company analysis Doc from a URLjust nowSucceeded

Google Docs · Analysis: acme.exampleIdeal customer: operations leads at 50–500 person logistics firms. Gaps: no pricing page, no customer logos above the fold.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Change what the AI looks for, or how it writes the result
Add another app, for example also send it to Slack
Combine it with other Google Docs steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

website_or_company_analysis_report_doc.pyexample

from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from bs4 import BeautifulSoup
from clickruntime import on_event, credentials, http, ai

@on_event
def handle(event):
    url = (event.json or {})["url"]
    page = BeautifulSoup(http.get(url, timeout=20).text, "lxml").get_text(" ", strip=True)[:8000]
    report = ai.generate("From this website, write: 1) an ideal customer profile, 2) a list of gaps on the page "
                         "(missing proof, unclear pricing, weak calls to action).\n" + page, max_output_tokens=1200).text
    docs = build("docs", "v1", credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False)
    doc = docs.documents().create(body={"title": f"Analysis: {url}"}).execute()
    docs.documents().batchUpdate(documentId=doc["documentId"], body={"requests": [
        {"insertText": {"location": {"index": 1}, "text": report}}]}).execute()
    return {"doc": f"https://docs.google.com/document/d/{doc['documentId']}/edit"}

FAQ

Common questions

How much of the website does it read?

It reads the text of the page address you provide, and not the whole site. For a broader review, send several pages, such as the homepage, pricing and a product page, and ask for one combined report. Pages that load content with scripts may give less text.

Can I trust the SEO findings?

They are observations based on the page text and markup it fetched, such as missing titles or thin content. They do not include ranking data or backlinks, so use them as a starting checklist, not as a replacement for a dedicated SEO tool.

Does the customer profile come from the website only?

Yes. It is inferred from what the site says about products, audience and language, so it is a reasoned guess. Treat it as a starting point for a conversation, and confirm with the company or other research before you build campaigns on it.

What permissions does it need?

read+write. Nothing else in your accounts is used.

Does it need AI?

Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happensAI