Weekly

Get last week's results per campaign

Every Monday you see spend, clicks, conversions and cost per conversion for each campaign.

Runs: Weekly
Apps: Google Ads
AI: Not needed
Access: read

Send this to your assistant

Create a ClickRuntime automation: every Monday at 8am, email me last week's Google Ads spend, clicks, conversions and cost per conversion for each campaign.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

An agency account manager runs ten Google Ads accounts and starts every Monday logging into each one, setting the date range to the last seven days and copying numbers into a client email. It takes most of the morning, the formatting differs between clients, and the one week she is on holiday, the report simply does not go out. Her clients mostly want to know one thing: is it working.

Every Monday, ClickRuntime queries each campaign for the last seven days of spend, clicks, conversions and cost per acquisition, formats a table and emails it. The data comes directly from Google Ads, and you can add an AI-written summary above the table if you want a few sentences of context.

Business owners use the same email as their own Monday check, with no need to open the interface. Freelancers use it to look organized in front of clients.

What you get out of it

Monday morning back for real work
The assembly job disappears. Account managers can spend the first hours of the week on optimizations rather than on copying numbers into emails. That also means no more formatting differences between clients.
Clients get reports on time, always
The report goes out on schedule even during holidays or sick days. Reliable delivery is part of why clients trust an agency, and it costs nothing extra to keep. Reliable delivery is part of why clients trust an agency, and it costs nothing extra.
Same layout every week
A fixed table makes week-to-week changes easy to see at a glance. Readers learn where to look, so conversations focus on what the numbers mean. Readers learn where to look, so conversations focus on what the numbers mean, not on where to find them.
Weekly rhythm catches slow problems
A campaign whose cost per acquisition creeps up by a few dollars each week stands out across successive emails. You step in before it turns into a quarterly problem. Early detection is the cheapest kind of fix.
Optional AI summary for non-experts
For a client who skips the table, a short written summary states what changed. That keeps stakeholders informed and engaged without extra effort from you. Stakeholders stay engaged without an extra phone call from you.

How it works

What happens, step by step

Every Monday, ClickRuntime pulls the last seven days of results for each of your Google Ads campaigns.
For each campaign it lists spend, clicks, conversions and cost per conversion.
You get one email with a line per campaign, such as "Brand – Search: $412.80 spend, 1,204 clicks, 58 conv, CPA $7.12".

Before it runs live

Connect Google Ads

What you get

RunsWeekly

Get last week's results per campaigntoday, 9:00Succeeded

Email · Google Ads: last 7 daysBrand – Search: $412.80 spend, 1,204 clicks, 58 conv, CPA $7.12 Generic – Search: $1,930.10 spend, 2,870 clicks, 41 conv, CPA $47.08

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Run it at a different time, more or less often, or only on weekdays
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Google Ads steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

weekly_campaign_performance_report_google_ads.pyexample

from clickruntime import on_trigger, credentials, http, notify

CUSTOMER_ID = "1234567890"

def gaql(query):
    headers = {"Authorization": f"Bearer {credentials.connection('google', 'ads')}",
               "developer-token": credentials.secret("GOOGLE_ADS_DEVELOPER_TOKEN")}
    batches = http.post(f"https://googleads.googleapis.com/v21/customers/{CUSTOMER_ID}/googleAds:searchStream",
                        headers=headers, json={"query": query}).json()
    return [row for b in batches for row in b.get("results", [])]


@on_trigger
def run(event):
    rows = gaql("SELECT campaign.name, metrics.cost_micros, metrics.clicks, metrics.conversions "
                "FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status = 'ENABLED'")
    lines = []
    for r in sorted(rows, key=lambda r: -int(r["metrics"].get("costMicros", 0))):
        m = r["metrics"]
        cost, conv = int(m.get("costMicros", 0)) / 1e6, float(m.get("conversions", 0))
        cpa = f"${cost / conv:,.2f}" if conv else "–"
        lines.append(f"{r['campaign']['name']}: ${cost:,.2f} spend, {m.get('clicks', 0)} clicks, {conv:.0f} conv, CPA {cpa}")
    notify.email_me("Google Ads: last 7 days", "\n".join(lines) or "No active campaigns.")
    return {"campaigns": len(rows)}

FAQ

Common questions

Can the report cover just selected campaigns?

Yes. The query can be limited to certain campaigns by name or by a label, which is useful when one account holds both brand and non-brand work, or when a client only wants to see a particular product line in the Monday email.

Which days does LAST_7_DAYS cover?

It covers the seven full days before the report runs, not including today. So a Monday report shows the previous Monday through Sunday if sent early Monday. Because of conversion delays, the most recent days can be slightly revised later.

How do I add the AI summary?

Ask your AI assistant to include it. The summary is generated with ClickRuntime's built-in AI from the same table and placed above the figures, so it never contradicts them. You can leave it off if you prefer clients to see only the raw table.

What permissions does it need?

read. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run each time it runs (weekly). Checks that find nothing to do and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Daily