Weekly
Get a weekly website report from Google Analytics by email
Every Monday you get an email with last week's visitors, engagement and top pages compared with the week before, plus a short explanation.
- Runs
- Weekly
- Apps
- Gmail, Google Analytics
- AI
- Yes, uses the built-in AI allowance
- Access
- GA4 Viewer (service account); gmail.send
Send this to your assistant
Create a ClickRuntime automation: every Monday at 8am, pull last week's users, sessions, engagement rate and top 10 pages from GA4, compare them with the week before, add a short AI commentary and email it to me and my team.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
A small business owner knows they should keep an eye on their website, but GA4 is confusing and they never open it. When sales dip, they cannot tell whether fewer people visited or the same people stopped buying.
A short weekly email with the key numbers and a plain explanation keeps them informed in two minutes, and gives the team a shared sense of how the site is doing.
What you get out of it
No GA4 skills needed
The numbers arrive in plain language, with no reports to build.
Week on week, at a glance
Every figure shows its change from the week before, which is what tells you whether something happened.
A short explanation
AI points out what moved and the likely reasons, such as a new page or a drop in one source.
Shared with the team
Everyone sees the same report, so conversations start from the same facts.
How it works
What happens, step by step
Every Monday morning, ClickRuntime asks Google Analytics for last week's and the previous week's numbers.
It works out the change in visitors, sessions and engagement, and lists the top pages.
AI writes a few lines explaining what moved.
The report is emailed from your Gmail to you and anyone you listed.
Before it runs live
- Connect Google through your own Google app (a one-time, 10-minute setup), so it works with your own Gmail
- Connect Google Analytics
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Gmail and Google Analytics steps into one automation
Under the hood
The code that runs this automation
import base64
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from clickruntime import on_trigger, http, credentials, ai
def api(name, version):
return build(name, version, credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False)
def send_gmail(to, subject, text):
raw = base64.urlsafe_b64encode(f"To: {to}\r\nSubject: {subject}\r\nContent-Type: text/plain; charset=utf-8\r\n\r\n{text}".encode()).decode()
api("gmail", "v1").users().messages().send(userId="me", body={"raw": raw}).execute()
PROPERTY = "123456789"
def ga(body):
url = f"https://analyticsdata.googleapis.com/v1beta/properties/{PROPERTY}:runReport"
return http.post(url, headers={"Authorization": f"Bearer {credentials.connection('google', 'work')}"}, json=body).json().get("rows", [])
WEEKS = [{"startDate": "7daysAgo", "endDate": "yesterday"}, {"startDate": "14daysAgo", "endDate": "8daysAgo"}]
@on_trigger
def run(event):
totals = ga({"dateRanges": WEEKS, "metrics": [{"name": m} for m in ("totalUsers", "sessions", "engagementRate")]})
pages = ga({"dateRanges": WEEKS[:1], "dimensions": [{"name": "pagePath"}], "metrics": [{"name": "screenPageViews"}],
"orderBys": [{"metric": {"metricName": "screenPageViews"}, "desc": True}], "limit": 10})
now, before = ([float(v["value"]) for v in r["metricValues"]] for r in totals)
names = ["Users", "Sessions", "Engagement rate"]
lines = [f"{n}: {a:,.2f} ({(a - b) / b * 100:+.0f}%)" if b else f"{n}: {a:,.2f}" for n, a, b in zip(names, now, before)]
lines += ["", "Top pages:"] + [f"{p['dimensionValues'][0]['value']}: {p['metricValues'][0]['value']} views" for p in pages]
report = "\n".join(lines)
note = ai.generate(report, system="In 3-4 plain sentences, explain what changed on this website last week.", max_output_tokens=200).text
send_gmail("you@example.com, team@example.com", "Website last week", f"{note}\n\n{report}")
return {"sent": True}FAQ
Common questions
Can it include conversions or revenue?
Can I get it monthly instead?
Can it report on several websites?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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