Weekly
Get a weekly search performance report
Every Monday you see clicks, impressions, CTR and position against the week before, with the queries that moved most.
- Runs
- Weekly
- Apps
- Google Search Console
- AI
- Not needed
- Access
- read (webmasters.readonly)
Send this to your assistant
Create a ClickRuntime automation: every Monday at 8am, email me last week's Search Console clicks, impressions, CTR and average position for example.com compared with the week before, plus the 10 queries that gained or lost the most clicks.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
The owner of a small consultancy knows her blog should bring in clients, but opening Search Console means picking a date range, clicking through Performance, switching between queries and pages, and exporting to compare with last period. It takes forty minutes, and it is the first thing dropped when a client project gets busy. So months pass with no idea which articles are growing and which have quietly lost their rankings.
Every week, ClickRuntime queries Search Console's search analytics for the last 7 days and the 7 before them, by query and by page. It works out the change in clicks, impressions, CTR and average position, and emails a report with totals plus the biggest gainers and losers.
It is useful for solo operators, small marketing teams and agencies that want a regular snapshot without a reporting tool.
What you get out of it
A regular view of what is working
Seeing which queries and pages gained clicks tells you what to write more about. Repeating what already attracts readers is cheaper than guessing at topics that might. Topic planning gets a factual basis each week.
Losing pages are spotted
Pages that slip in position or clicks are listed with the size of the change. You can refresh an outdated article before the drop becomes a trend that takes months to reverse.
CTR shows title problems
A page with many impressions but a low click-through rate may have a weak title or description. The report puts those pages in front of you, and a rewritten title is an easy win.
No exporting or spreadsheets
The comparison arrives as an email ready to read. The forty minutes of clicking and copying disappear, so the report is actually looked at every week instead of whenever there is time.
Numbers to share with clients and bosses
A consistent weekly format builds a simple record of progress. When someone asks if the SEO work is paying off, you have dated figures instead of an impression. Reports like that also help justify budget for content.
How it works
What happens, step by step
Every Monday, ClickRuntime pulls last week's Google Search Console figures and the same figures for the week before.
It compares clicks, impressions, click-through rate and average position, and works out which search queries moved the most.
You get one email with each figure next to last week's and a list of the biggest gains and losses by query.
Before it runs live
- Connect Google Search Console
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Add an AI step, for example to summarize, sort or draft a reply
- Add another app, for example also send it to Slack
- Combine it with other Google Search Console steps into one automation
Under the hood
The code that runs this automation
from datetime import date, timedelta
from urllib.parse import quote
from clickruntime import on_trigger, credentials, http, notify
SITE = "sc-domain:example.com"
def query(headers, start, end, dims):
resp = http.post(f"https://www.googleapis.com/webmasters/v3/sites/{quote(SITE, safe='')}/searchAnalytics/query",
headers=headers, json={"startDate": str(start), "endDate": str(end), "dimensions": dims, "rowLimit": 1000})
resp.raise_for_status()
return resp.json().get("rows", [])
@on_trigger
def run(event):
headers = {"Authorization": f"Bearer {credentials.connection('google', 'work')}"}
end = date.today() - timedelta(days=date.today().weekday() + 1) # last Sunday
weeks = [(end - timedelta(days=6), end), (end - timedelta(days=13), end - timedelta(days=7))]
cur, prev = ((query(headers, s, e, []) or [{}])[0] for s, e in weeks)
text = "\n".join(f"{k}: {cur.get(k, 0):,.2f} (was {prev.get(k, 0):,.2f})"
for k in ("clicks", "impressions", "ctr", "position"))
q_now = {r["keys"][0]: r["clicks"] for r in query(headers, *weeks[0], ["query"])}
q_before = {r["keys"][0]: r["clicks"] for r in query(headers, *weeks[1], ["query"])}
deltas = sorted(((q_now.get(q, 0) - q_before.get(q, 0), q) for q in q_now.keys() | q_before.keys()),
key=lambda d: -abs(d[0]))[:10]
text += "\n\nBiggest query changes:\n" + "\n".join(f" {d:+.0f} {q}" for d, q in deltas)
notify.email_me("Search Console: last week", text)
return {"clicks": cur.get("clicks", 0)}FAQ
Common questions
Why does the report cover the previous 7 days and not today?
What is average position and how reliable is it?
Can the report cover more than one site?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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