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The moment it happens

Follow up unhappy customers on WhatsApp

Feedback is scored for sentiment and logged in your sheet, and customers who were unhappy get a WhatsApp message offering to put it right.

Runs
The moment it happens
Apps
Google Sheets, WhatsApp Business
AI
Yes, uses the built-in AI allowance
Access
Sheet edit; whatsapp_business_messaging

Send this to your assistant

Create a ClickRuntime automation: when feedback comes in from my form, rate the sentiment, add it to my Feedback sheet, and send unhappy customers my approved WhatsApp follow-up template.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A restaurant or a local service collects feedback after each visit, but reading it is a weekly job at best. By the time someone reads a complaint, the customer has already left a bad review or decided not to come back.

Scoring each response as it arrives and reaching out to unhappy customers on WhatsApp within minutes shows you care while it still matters, and the sheet builds a picture of sentiment over time.

What you get out of it

  • Rescue unhappy customers

    A quick, personal message after a bad experience can turn a complaint into a return visit.

  • Fewer bad public reviews

    Customers who feel heard are less likely to post their frustration online.

  • Sentiment you can track

    Every response is scored and logged. Trends by week or location are easy to see.

  • Happy customers left alone

    Only negative feedback triggers a message, so satisfied customers aren't bothered.

How it works

What happens, step by step

  1. Your feedback form sends each response to ClickRuntime.

  2. AI rates the sentiment as positive, neutral or negative.

  3. The response and its rating are added to your Feedback sheet.

  4. If it's negative and there's a phone number, the customer gets your WhatsApp follow-up template.

Before it runs live

  • Connect your Google Sheets account and pick the spreadsheets it may use
  • Connect WhatsApp Business
  • Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens
Follow up unhappy customers on WhatsAppjust nowSucceeded
WhatsApp · TemplateHi Alex, sorry your visit to Northwind Bistro wasn't up to standard. Could we call you to put it right?

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Act only on the items that match your own rules, and skip the rest
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Slack
  • Combine it with other Google Sheets and WhatsApp Business steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
customer_feedback_analysis_with_whatsapp_follow_up.pyexample
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from datetime import datetime, timezone
from clickruntime import on_event, credentials, http, ai

SHEET_ID = "your-spreadsheet-id"
WA = "https://graph.facebook.com/v20.0/your-phone-number-id/messages"

def wa_template(to, name, params):
    body = {"messaging_product": "whatsapp", "to": to, "type": "template", "template": {"name": name, "language": {"code": "en"},
            "components": [{"type": "body", "parameters": [{"type": "text", "text": str(p)} for p in params]}]}}
    return http.post(WA, headers={"Authorization": f"Bearer {credentials.secret('WHATSAPP_TOKEN')}"}, json=body).json()

@on_event
def handle(event):
    f = event.json or {}
    comment = (f.get("comments") or "")[:1500]
    mood = ai.generate(f"Rating {f.get('rating')}: {comment}", system="Reply with one word: positive, neutral or negative.",
                       max_output_tokens=5).text.strip().lower()
    row = [datetime.now(timezone.utc).isoformat(timespec="minutes"), f.get("name", ""), f.get("phone", ""), f.get("rating", ""), comment, mood]
    build("sheets", "v4", credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False).spreadsheets().values() \
        .append(spreadsheetId=SHEET_ID, range="Feedback!A:F", valueInputOption="RAW", body={"values": [row]}).execute()
    if mood == "negative" and f.get("phone"):
        wa_template(f["phone"], "feedback_followup", [f.get("name") or "there"])
    return {"sentiment": mood}

FAQ

Common questions

Does the form need to collect a phone number?
Yes, for the WhatsApp follow-up. Responses without one are still scored and logged.
What does the follow-up say?
Whatever your approved template says, usually an apology and an offer to call or put it right. It can include the customer's name.
Can a manager be told too?
Yes. Negative responses can also be emailed to a manager.
What permissions does it need?
Sheet edit; whatsapp_business_messaging. Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run for each event the app sends.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up “Follow up unhappy customers on WhatsApp” from your assistant

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