The moment it happens
Follow up unhappy customers on WhatsApp
Feedback is scored for sentiment and logged in your sheet, and customers who were unhappy get a WhatsApp message offering to put it right.
- Runs
- The moment it happens
- Apps
- Google Sheets, WhatsApp Business
- AI
- Yes, uses the built-in AI allowance
- Access
- Sheet edit; whatsapp_business_messaging
Send this to your assistant
Create a ClickRuntime automation: when feedback comes in from my form, rate the sentiment, add it to my Feedback sheet, and send unhappy customers my approved WhatsApp follow-up template.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
A restaurant or a local service collects feedback after each visit, but reading it is a weekly job at best. By the time someone reads a complaint, the customer has already left a bad review or decided not to come back.
Scoring each response as it arrives and reaching out to unhappy customers on WhatsApp within minutes shows you care while it still matters, and the sheet builds a picture of sentiment over time.
What you get out of it
Rescue unhappy customers
A quick, personal message after a bad experience can turn a complaint into a return visit.
Fewer bad public reviews
Customers who feel heard are less likely to post their frustration online.
Sentiment you can track
Every response is scored and logged. Trends by week or location are easy to see.
Happy customers left alone
Only negative feedback triggers a message, so satisfied customers aren't bothered.
How it works
What happens, step by step
Your feedback form sends each response to ClickRuntime.
AI rates the sentiment as positive, neutral or negative.
The response and its rating are added to your Feedback sheet.
If it's negative and there's a phone number, the customer gets your WhatsApp follow-up template.
Before it runs live
- Connect your Google Sheets account and pick the spreadsheets it may use
- Connect WhatsApp Business
- Paste your automation's link into the other app's webhook settings
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Act only on the items that match your own rules, and skip the rest
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Google Sheets and WhatsApp Business steps into one automation
Under the hood
The code that runs this automation
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from datetime import datetime, timezone
from clickruntime import on_event, credentials, http, ai
SHEET_ID = "your-spreadsheet-id"
WA = "https://graph.facebook.com/v20.0/your-phone-number-id/messages"
def wa_template(to, name, params):
body = {"messaging_product": "whatsapp", "to": to, "type": "template", "template": {"name": name, "language": {"code": "en"},
"components": [{"type": "body", "parameters": [{"type": "text", "text": str(p)} for p in params]}]}}
return http.post(WA, headers={"Authorization": f"Bearer {credentials.secret('WHATSAPP_TOKEN')}"}, json=body).json()
@on_event
def handle(event):
f = event.json or {}
comment = (f.get("comments") or "")[:1500]
mood = ai.generate(f"Rating {f.get('rating')}: {comment}", system="Reply with one word: positive, neutral or negative.",
max_output_tokens=5).text.strip().lower()
row = [datetime.now(timezone.utc).isoformat(timespec="minutes"), f.get("name", ""), f.get("phone", ""), f.get("rating", ""), comment, mood]
build("sheets", "v4", credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False).spreadsheets().values() \
.append(spreadsheetId=SHEET_ID, range="Feedback!A:F", valueInputOption="RAW", body={"values": [row]}).execute()
if mood == "negative" and f.get("phone"):
wa_template(f["phone"], "feedback_followup", [f.get("name") or "there"])
return {"sentiment": mood}FAQ
Common questions
Does the form need to collect a phone number?
What does the follow-up say?
Can a manager be told too?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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