Every 15 minutes

Get Slack alerts when your brand is mentioned

Posts naming your brand or a competitor reach Slack within 15 minutes.

Runs: Every 15 minutes
Apps: X
AI: Not needed
Access: tweet.read users.read

Send this to your assistant

Create a ClickRuntime automation: every 15 minutes, search X for 'Brightloom' or 'brightloom.io' and post new matches to #brand in Slack.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Brand mentions on X move quickly. A customer complains that a delivery went missing, a competitor announces a price cut that mentions you by name, or a journalist writes about your product. If you find out the next morning, the complaint has dozens of likes, the competitor has captured the conversation and the chance for a timely reply has passed.

Every 15 minutes, X's recent search is queried for your brand and competitor keywords, using the last seen post ID so only newer posts are returned. Each match is posted to Slack, and the highest ID is stored for the next pass.

Support, PR and competitive teams in smaller companies use it as a lightweight social listening tool without buying a dedicated platform. Your team sees the post in Slack within a quarter of an hour, with no one watching X.

What you get out of it

Complaints are answered while they matter
A reply to a public complaint within the hour often defuses it, while a reply the next day arrives after the pile-on has already formed. A quick, calm reply can stop a single bad experience from becoming a thread about your brand.
Competitor moves are noticed
Seeing posts that mention a rival by name tells you when they launch, change prices or run into problems, which helps you respond with timing. Knowing when a rival moves lets you answer with an offer or a message while it still matters.
Positive mentions are not wasted
Finding a customer praising you gives you a chance to thank them, share the post and ask permission to use it as a testimonial. A grateful reply to a happy customer costs nothing and builds goodwill in public.
No expensive listening tool
For a company with a few keywords, a polled search into Slack covers the essentials without a platform subscription priced for large enterprises. Small teams get the useful core of social listening without the enterprise price tag.
Only new posts are delivered
The stored last ID means you see each mention once, so the channel does not repeat old posts at every run and stays easy to scan. That keeps the channel readable, so people continue to pay attention to it.

How it works

What happens, step by step

Every 15 minutes, ClickRuntime searches X for new posts that mention your brand or keywords.
It only picks up posts newer than the last one it saw, so you never get the same post twice.
Each match is posted to your Slack channel with the author's handle, what they wrote and a link.

Before it runs live

Connect X

What you get

RunsEvery 15 minutes

Get Slack alerts when your brand is mentionedtoday, 9:00Succeeded

Slack · #brand@lena_ops: switched our team to Brightloom last month, the weekly report alone was worth it https://x.com/i/web/status/1847...

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other X steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

keyword_monitor_real_time_alert.pyexample

from clickruntime import on_trigger, report_fetched, state, notify, http, credentials

QUERY = '(Brightloom OR "brightloom.io") -is:retweet'

@on_trigger
def run(event):
    auth = {"Authorization": "Bearer " + credentials.connection("x", "main")}
    params = {"query": QUERY, "max_results": 100, "expansions": "author_id", "user.fields": "username"}
    if state.get("since_id"):
        params["since_id"] = state.get("since_id")
    data = http.get("https://api.x.com/2/tweets/search/recent", headers=auth, params=params).json()
    tweets = data.get("data", [])
    report_fetched(len(tweets))
    if not tweets:
        return {"summary": "No new matches"}
    users = {u["id"]: u["username"] for u in data.get("includes", {}).get("users", [])}
    for t in reversed(tweets):
        notify.slack(f"@{users.get(t['author_id'], '?')}: {t['text']}\nhttps://x.com/i/web/status/{t['id']}", channel="#brand")
    state.set("since_id", data["meta"]["newest_id"])
    return {"posted": len(tweets)}

FAQ

Common questions

Does it find posts that do not tag my handle?

Yes. It searches the text of recent posts for your keywords, so it finds mentions that use your brand name without an @ tag. That is where many unhappy customers write, since they are not addressing you directly.

How far back does recent search go?

The X recent search endpoint covers about the last seven days, depending on the API access level you have. Because it runs every 15 minutes with a last-ID marker, normal use only ever fetches the newest few posts.

Can I reduce noise from retweets and unrelated matches?

Yes. Search queries can exclude retweets and replies, require a language and add negative keywords. Tell your AI assistant to tune the query after a few days so the Slack channel holds only mentions you would actually want to act on.

What permissions does it need?

tweet.read users.read. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run each time it checks. Checks that find nothing new and stop right away aren't counted.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Every 15 minutes