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Monthly

Get a monthly ads review with recommendations

On the 1st you get last month against the month before, with written takeaways and suggestions.

Runs
Monthly
Apps
Google Ads
AI
Yes, uses the built-in AI allowance
Access
read

Send this to your assistant

Create a ClickRuntime automation: on the 1st of each month, email me last month's Google Ads performance compared with the month before, with AI recommendations.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

An in-house marketer at an online furniture retailer has to explain last month's Google Ads results at the monthly meeting. Clicks rose, conversions fell and cost per sale went up, but the question "why" needs an hour of digging across campaigns. Most months the slide deck says what happened and skips the explanation, so the meeting ends without a decision. The result is a polished chart and a shrug.

On the first of each month, ClickRuntime pulls last month's Google Ads performance alongside the month before, and its built-in AI writes takeaways: what moved, which campaigns drove it and what to look at next. The numbers and the commentary arrive together in one email. The comparison uses complete calendar months only.

Agencies use it to give clients a readable summary without writing one by hand for every account. Solo marketers like it too, because it removes the blank-page moment before every monthly meeting.

What you get out of it

  • The why arrives with the what

    Numbers alone start arguments. Commentary that names which campaigns lifted or sank the totals gives the meeting a starting point and saves the hour you would spend finding it. That saves a lot of back-and-forth between marketing and finance.

  • Month-on-month comparison is automatic

    Last month sits next to the month before, so a rising cost per sale is visible as a change. You do not need to keep a spreadsheet of previous months to see direction.

  • Faster client reporting for agencies

    A draft summary exists before you open the account. You edit instead of writing, which means more clients can receive a thoughtful monthly note without growing your headcount. Clients notice the difference between a data dump and a considered note.

  • Decisions come out of the meeting

    When the email names two campaigns to investigate, the meeting can assign owners. Reports that end in actions are the ones that improve results over a quarter. Over a quarter, that discipline compounds into steadier cost per sale.

  • Leadership gets plain language

    A director who does not know what Quality Score means still understands that spend rose and sales did not. Clear wording earns the budget you need to keep running the account.

How it works

What happens, step by step

  1. On the 1st of every month, ClickRuntime pulls last month's Google Ads results by campaign, alongside the month before.

  2. AI compares the two months and writes three takeaways and three concrete suggestions.

  3. You get one email with the analysis at the top and the figures below.

Before it runs live

  • Connect Google Ads

What you get

RunsMonthly
Get a monthly ads review with recommendationstoday, 9:00Succeeded
Email · Google Ads: September 2026Cost per conversion fell 14% as Brand – Search took a bigger share. Suggestion: cap Display, it spent $1,200 for 3 conversions.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Slack
  • Combine it with other Google Ads steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
monthly_report_with_ai_analysis.pyexample
from datetime import date, timedelta
from clickruntime import on_trigger, credentials, http, ai, notify

CUSTOMER_ID = "1234567890"

def gaql(query):
    headers = {"Authorization": f"Bearer {credentials.connection('google', 'ads')}",
               "developer-token": credentials.secret("GOOGLE_ADS_DEVELOPER_TOKEN")}
    batches = http.post(f"https://googleads.googleapis.com/v21/customers/{CUSTOMER_ID}/googleAds:searchStream",
                        headers=headers, json={"query": query}).json()
    return [row for b in batches for row in b.get("results", [])]


def month_rows(start, end):
    return gaql("SELECT campaign.name, metrics.cost_micros, metrics.clicks, metrics.conversions, metrics.conversions_value "
                f"FROM campaign WHERE segments.date BETWEEN '{start}' AND '{end}'")

@on_trigger
def run(event):
    end = date.today().replace(day=1) - timedelta(days=1)
    prev_end = end.replace(day=1) - timedelta(days=1)
    fmt = lambda rows: "\n".join(f"{r['campaign']['name']}: ${int(r['metrics'].get('costMicros', 0)) / 1e6:,.0f} cost, "
                                 f"{r['metrics'].get('clicks', 0)} clicks, {float(r['metrics'].get('conversions', 0)):.0f} conv" for r in rows)
    data = f"Last month:\n{fmt(month_rows(end.replace(day=1), end))}\n\nMonth before:\n{fmt(month_rows(prev_end.replace(day=1), prev_end))}"
    analysis = ai.generate(data, system="Compare the two months. Give 3 takeaways and 3 concrete suggestions.", max_output_tokens=500).text
    notify.email_me(f"Google Ads: {end:%B %Y}", f"{analysis}\n\n{data}")
    return {"sent": True}

FAQ

Common questions

How reliable is the AI's analysis?
It works from the figures pulled from Google Ads and describes patterns in them, such as which campaigns changed most. It cannot see offline factors like a stockout or a sale, so treat it as a first draft and add context before sharing it with clients.
Does the report show every campaign?
The data pull covers all campaigns in the account, and the commentary focuses on the biggest movers so it stays readable. If you want a campaign-by-campaign table in the email as well, that can be included alongside the written takeaways.
Which months are compared?
The previous full calendar month is compared with the month before it, using Google Ads' LAST_MONTH range. That keeps the comparison fair, because both periods are complete. Partial months are never included, so figures will not shift after the email arrives.
What permissions does it need?
read. Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run each time it runs (monthly). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

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