The moment it happens

Announce new deals in Slack

Every new deal shows up with its title, value, owner and stage.

Runs: The moment it happens
Apps: ActiveCampaign
AI: Not needed
Access: API key

Send this to your assistant

Create a ClickRuntime automation: when a new deal is created in ActiveCampaign, post its title, value, owner and stage to #deals in Slack.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A new deal in ActiveCampaign usually means a prospect has been qualified, a rep has opened an opportunity, or an automation created one from a form. If the sales manager, the solutions engineer or the owner of the business does not know about it, they cannot prepare a demo, plan capacity or check whether the account is already a customer. They find out in the weekly pipeline review, long after the first call.

When a deal is created, ActiveCampaign sends an event and a Slack message goes out with the deal title, value, pipeline and owner. The post lands within moments, so the right people can react while the opportunity is new.

It is most helpful for teams with specialists who join sales calls, and for founders who like to see every opportunity as it opens.

What you get out of it

Specialists join early in the cycle
A solutions engineer who sees a new deal the same hour can offer to join the first demo. Early involvement raises the odds of closing. The first call goes better when the right expert is in it.
Large deals get attention immediately
A deal with a high value stands out in the channel, and a manager can step in to coach or open an executive conversation sooner. Leadership attention is limited, so seeing size at once helps decide where it goes.
Duplicate or conflicting deals are spotted
If two reps create deals for the same company, someone reading the channel notices the repeated name and merges them before the customer gets two sets of emails. One clean deal record per company also keeps reporting accurate.
Pipeline growth is visible in real time
Watching deals appear gives a live sense of whether the week is on track, and you do not have to wait for the next report to learn that lead flow dried up. A sudden quiet stretch is as informative as a busy one.
Founders stay informed without logging in
Owners of small companies can follow sales from their phone in Slack. They stay close to the pipeline without adding another dashboard to their day. A quick look at Slack replaces a trip into the CRM.

How it works

What happens, step by step

When a deal is created in ActiveCampaign, ActiveCampaign tells ClickRuntime straight away.
The automation picks out the deal title, value and currency, owner and pipeline stage.
It posts them to your #deals Slack channel.

Before it runs live

Connect ActiveCampaign
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Announce new deals in Slackjust nowSucceeded

Slack · #dealsNew deal: Acme annual plan · 18,000 USD Owner: Alex Kim · Stage: Qualified

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other ActiveCampaign steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

new_deal_alert_activecampaign.pyexample

from clickruntime import on_event, notify

@on_event
def handle(event):
    f = event.json
    owner = f"{f.get('deal[owner_firstname]', '')} {f.get('deal[owner_lastname]', '')}".strip()
    value = float(f.get("deal[value]") or 0)
    notify.slack(f"New deal: {f.get('deal[title]')} · {value:,.0f} {f.get('deal[currency]', '').upper()}\n"
                 f"Owner: {owner} · Stage: {f.get('deal[stage_title]')}", channel="#deals")
    return {"posted": True}

FAQ

Common questions

Does it include deals created by automation?

Yes. ActiveCampaign sends the deal-created event whatever the source, so deals made by automations, imports or the API appear alongside those typed in by a rep. That makes it useful for teams where forms create deals automatically as well as those where reps do.

Can I send alerts for one pipeline only?

Yes. The event includes the pipeline, so the automation can post only deals in your Enterprise pipeline and ignore the rest. Your AI assistant can add that condition. Other pipelines, such as renewals or partners, can get their own channel or no alert at all.

How quickly does the Slack message appear?

ActiveCampaign sends the event as soon as the deal is saved, and the post follows in seconds. Delays are rare and usually come from ActiveCampaign rather than from the automation. If a message looks late, check the webhook delivery in ActiveCampaign first.

What permissions does it need?

API key. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happens