The moment it happens

Share new blog posts on your Page

When your site publishes an article, it appears on your Facebook Page as a link post.

Runs: The moment it happens
Apps: Facebook Pages
AI: Not needed
Access: pages_manage_posts

Send this to your assistant

Create a ClickRuntime automation: give me a link my blog can send a title and URL to, and share each new article on my Facebook Page with the title as the post text.

Paste it into your assistant. It tells you what it will send or change before it runs live.

Add to ChatGPT Add to Claude

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Publishing a blog post, product page or announcement on your own site is only half the job, because the Facebook post has to be written separately. Someone copies the link, writes a line, and uploads it, often hours after the page went live, or forgets altogether. Posts that go up late miss the morning feed, and some never go up. Fresh content loses most of its value within a day.

When your site, CMS or ecommerce platform sends a webhook as an item is published, ClickRuntime receives it immediately and publishes a link post on your Facebook Page with the title and URL from the payload. No schedule is involved, and it runs the moment the event arrives.

It works with any system that can call a webhook, such as WordPress plugins, Shopify flows, or a custom publishing script.

What you get out of it

Share new content at once
The Facebook post goes live when the page does. Readers who follow you there see new articles while they are fresh, which is when engagement is highest. Early shares collect the most clicks.
Never forget to promote
Manual sharing relies on someone remembering after hitting publish. Linking it to the publish event guarantees every new item reaches your Facebook audience. A consistent habit beats good intentions every time, especially during busy launch weeks.
Drive traffic back to your site
Link posts bring followers to your own pages, where you can sell or collect emails. Posting reliably gives each article a steady first wave of visits. Each article gets a reliable first push without extra work from the author.
Keep publishing consistent
The same format is used for each post, so your Page looks organized. You can also set a standard line of copy so the voice matches across articles. Followers recognize a steady, tidy feed.
Remove an extra tool from the workflow
Writers publish once and the rest happens on its own. That saves a daily context switch and avoids giving every contributor access to the Facebook Page. Fewer logins also means fewer security risks.

How it works

What happens, step by step

When your website publishes a new article, it sends the title and link to your ClickRuntime link.
The automation runs straight away.
It publishes a post on your Facebook Page with the article's title and a link to it.

Before it runs live

Connect Facebook Pages
Paste your automation's link into the other app's webhook settings

What you get

RunsThe moment it happens

Share new blog posts on your Pagejust nowSucceeded

Facebook · Page postHow Northwind cut onboarding time in half northwind.example/blog/onboarding

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

Act only on the items that match your own rules, and skip the rest
Add an AI step, for example to summarize, sort or draft a reply
Add another app, for example also send it to Slack
Combine it with other Facebook Pages steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.

post_from_a_webhook.pyexample

from clickruntime import on_event, credentials, http

G = "https://graph.facebook.com/v21.0"
PAGE_ID = "104857600000000"

def page_token():
    user = credentials.connection("facebook", "work")
    return http.get(f"{G}/{PAGE_ID}", params={"fields": "access_token", "access_token": user}).json()["access_token"]

@on_event
def handle(event):
    article = event.json
    resp = http.post(f"{G}/{PAGE_ID}/feed", data={"message": article["title"], "link": article["url"],
                                                   "access_token": page_token()})
    resp.raise_for_status()
    return {"post_id": resp.json()["id"]}

FAQ

Common questions

What does my site need to send?

A webhook with at least the title and URL, ideally in JSON. Most CMS and shop platforms can do this through a plugin or a flow. The automation reads the title and link from the payload to build the post.

Will it post drafts or edits?

Only if your site sends a webhook for them. Most platforms send one on publish, not on every save. You can ask the flow to ignore updates and act only on the first publish of an item.

Can I add my own text above the link?

Yes. A fixed line, such as a call to action, or text taken from the payload's excerpt, can be placed above the link. Facebook will still generate the preview image from the page's own metadata.

What permissions does it need?

pages_manage_posts. Nothing else in your accounts is used.

Does it need AI?

No. It runs without AI, so it doesn't use your plan's AI allowance.

How many runs does it use?

One run for each event the app sends.

Can I change how it works?

Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

The moment it happens