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ClickRuntime

Connect Google Business Profile to Slack

Reviews and profile activity affect whether local customers choose you, but few teams check their Business Profile every day. Connecting it to Slack brings each new review and a weekly summary of calls, views and direction requests to the people who can act on them.
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Ideas

What you can do with Google Business Profile and Slack

New reviews with draft replies, and a weekly profile summary, posted in Slack. These are ready-made starting points. Anything else you can describe works too.
Every hourAI

Approve replies to Google reviews from Slack

Each new Google review is posted in Slack with its mood and a draft reply, and the reply goes live when you approve it.

See how it works
WeeklyAI

Share weekly Business Profile results in Slack

Every Monday the team sees last week's profile views, calls, direction requests and new reviews in Slack, with a short summary.

See how it works
Every 5 minutes

Reply to Google reviews from a Slack thread

New Google reviews are posted to a Slack channel, and a reply typed in the review's thread is published as the owner reply on Google within 5 minutes.

See how it works
Every 30 minutes

Get a Slack alert when a Google review is edited

Every 30 minutes, Google reviews are checked for edits, and a Slack message shows the old and new star rating and text whenever a customer changes their review.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Google Business Profile and Slack, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Google Business Profile and Slack automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Google Business Profile and Slack in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Post 4 and 5 star reviews to #wins and 1 to 3 star reviews to #care with an AI draft reply.

Each Monday, post average rating, review count and reply rate for each location.

Use cases

Why people connect Google Business Profile and Slack

How the two apps work together

  • A check every few minutes reads new reviews from your Business Profile locations.
  • The script posts reviews and reply drafts to Slack.
  • When a reply is approved in Slack, it is posted to the review on the next check.

  • Owners hearing about reviews

    New Google reviews are posted to Slack. Owners respond quickly.

  • Customer care teams handling bad reviews

    Low ratings go to a care channel with an AI reply draft. Responses are thoughtful.

  • Managers watching locations

    Weekly stats per location are posted. Trends are visible.

  • Marketing teams celebrating praise

    5-star reviews are posted to #wins. Staff see good feedback.

More apps

Google Business Profile, Slack and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Review log

Post new reviews to Slack and log them to my Google Sheet.

Ticket for complaints

When a 1 star review mentions an order, post it to Slack and create a Zendesk ticket.

All reviews in one channel

Post new Google and Trustpilot reviews to #reviews.

Setup

Connect Google Business Profile and Slack once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Google Business Profile

Local listings / Reviews

  1. In the Google Cloud Console, create or pick a project and submit Google's Business Profile API access request form with the project number.
  2. Once Google approves it, enable the My Business Account Management, Business Information and Reviews APIs in that project.
  3. Set up the OAuth consent screen with the https://www.googleapis.com/auth/business.manage scope.
  4. Create a Web OAuth client with the redirect URI https://clickruntime.com/oauth/callback.
  5. In the ClickRuntime dashboard, open Connections, choose Google Business Profile and enter the client ID and client secret.

Slack

Team chat

  1. At api.slack.com/apps, create a new app from scratch in your workspace.
  2. Under OAuth & Permissions, add the bot scopes the automation needs, such as chat:write, channels:read and channels:history.
  3. In the ClickRuntime dashboard, open Connections, choose Slack and enter your app's details, then install it to your workspace.
  4. In each channel the automation should use, type /invite @your-app-name.

FAQ

Questions about connecting Google Business Profile and Slack

Who sees the reviews in Slack?
Everyone in the channel you choose, such as #reviews. Use a private channel if only managers should see them.
Can I reply to a review from Slack?
Yes. With the approval setup, a draft reply is posted in Slack and is published to Google once you approve it there.
Does it work for several locations?
Yes. Each message says which location the review or numbers belong to.
How quickly do new reviews show up?
Within the hour by default. Google can take a short while to make new reviews available, so very recent ones may appear on the next check.
Do I need approved API access?
Yes. Google requires approval for the Business Profile APIs before reviews can be read.
Can it edit a reply?
Yes. The review reply can be updated through the API.
Can it ignore reviews without text?
Yes. Add that rule and it skips them.

Related pages

Keep exploring

Tell your assistant what Google Business Profile and Slack should do together

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