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Weekly

Share weekly Business Profile results in Slack

Every Monday the team sees last week's profile views, calls, direction requests and new reviews in Slack, with a short summary.

Runs
Weekly
Apps
Google Business Profile, Slack
AI
Yes, uses the built-in AI allowance
Access
GBP read; Slack chat:write

Send this to your assistant

Create a ClickRuntime automation: every Monday at 9, pull last week's Business Profile views, calls and direction requests and the new reviews, summarise them in a few lines and post to #marketing.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Business Profile results usually live in one person's login. The rest of the team never sees how many people called or asked for directions, or what new reviews said, so successes go unnoticed and problems are spotted late.

Local business owners, multi-location managers and marketing agencies use it to give everyone the same weekly picture without opening a dashboard.

What you get out of it

  • Everyone sees the same numbers

    A weekly post in Slack makes profile results part of the team's routine, not a private report.

  • Reviews and numbers together

    Calls and views next to what customers said give a fuller picture of the week.

  • A summary, not a spreadsheet

    A few plain sentences point out what moved and why it might matter.

  • Nothing to remember

    It arrives every Monday without anyone pulling the figures.

How it works

What happens, step by step

  1. Every Monday, ClickRuntime asks Google for last week's profile numbers and the reviews left in that week.

  2. It adds up calls, views, website clicks and direction requests, and averages the new ratings.

  3. AI writes a short summary of the week.

  4. The numbers and summary are posted to your Slack channel.

Before it runs live

  • Connect Google Business Profile
  • Connect Slack, then invite the app to the channel (type /invite @ClickRuntime there)

What you get

RunsWeekly
Share weekly Business Profile results in Slacktoday, 9:00Succeeded
Slack · #marketingGoogle profile, week of 12 Oct: Calls 38, directions 61, views 2,140, 6 new reviews (avg 4.7★). Customers keep praising the new weekend hours.

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Google Sheets
  • Combine it with other Google Business Profile and Slack steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
weekly_business_profile_insights_to_slack.pyexample
from datetime import date, timedelta
from clickruntime import on_trigger, credentials, http, notify, ai

LOCATION = "accounts/1234567890/locations/9876543210"
METRICS = ["BUSINESS_IMPRESSIONS_MOBILE_MAPS", "BUSINESS_IMPRESSIONS_MOBILE_SEARCH", "CALL_CLICKS", "BUSINESS_DIRECTION_REQUESTS"]
STARS = {"ONE": 1, "TWO": 2, "THREE": 3, "FOUR": 4, "FIVE": 5}

@on_trigger
def run(event):
    auth = {"Authorization": f"Bearer {credentials.connection('google', 'work')}"}
    end, start = date.today() - timedelta(days=1), date.today() - timedelta(days=7)
    params = [("dailyMetrics", m) for m in METRICS] + [(f"dailyRange.{k}Date.{p}", getattr(d, p)) for k, d in
              (("start", start), ("end", end)) for p in ("year", "month", "day")]
    data = http.get(f"https://businessprofileperformance.googleapis.com/v1/{LOCATION.split('/', 2)[2]}:fetchMultiDailyMetricsTimeSeries",
                    params=params, headers=auth).json()
    totals = {s["dailyMetric"]: sum(int(v.get("value", 0)) for v in s["timeSeries"].get("datedValues", []))
              for s in data["multiDailyMetricTimeSeries"][0]["dailyMetricTimeSeries"]}
    reviews = http.get(f"https://mybusiness.googleapis.com/v4/{LOCATION}/reviews", headers=auth).json().get("reviews", [])
    week = [r for r in reviews if r["createTime"][:10] >= start.isoformat()]
    stars = [STARS[r["starRating"]] for r in week]
    facts = (f"Calls {totals.get('CALL_CLICKS', 0)}, directions {totals.get('BUSINESS_DIRECTION_REQUESTS', 0)}, views "
             f"{totals.get('BUSINESS_IMPRESSIONS_MOBILE_MAPS', 0) + totals.get('BUSINESS_IMPRESSIONS_MOBILE_SEARCH', 0)}, "
             f"{len(week)} new reviews" + (f" (avg {sum(stars) / len(stars):.1f}★)" if stars else ""))
    summary = ai.generate(f"Summarise this week for a local business team in two sentences. Numbers: {facts}. "
                          f"Review texts: {[r.get('comment', '')[:300] for r in week]}", max_output_tokens=150).text
    notify.slack(f"*Google profile, week of {start}*\n{facts}\n{summary}", channel="#marketing")
    return {"facts": facts}

FAQ

Common questions

Which numbers are shown?
Profile views, calls, website clicks and direction requests for the last seven days, and the number and average rating of new reviews.
Can I compare with the week before?
Yes. The summary compares this week with last week and calls out any large change.
Does it work for several locations?
Yes. Each location gets its own line, or its own message if you prefer.
What permissions does it need?
GBP read; Slack chat:write. Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run each time it runs (weekly). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up “Share weekly Business Profile results in Slack” from your assistant

Copy the prompt above, or connect your assistant first. Free plan, no credit card.