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ClickRuntime

On a schedule

Post a weekly update to Google Business Profile with AI

Every Tuesday, AI writes a short What's New post from a list of topics and publishes it to the Google Business Profile with a Learn more button, then emails a copy.

Runs
On a schedule
Apps
Google Business Profile
AI
Yes, uses the built-in AI allowance
Access
read+write (business.manage)

Send this to your assistant

Create a ClickRuntime automation: every Tuesday at 10, write a short Google Business Profile update for Rosa's Bakery about the next topic in my list (weekend opening hours, seasonal menu, catering, gift cards), publish it as a What's New post with a Learn more link to our website, and email me what was posted.

Paste it into your assistant. It tells you what it will send or change before it runs live.
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First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

Google shows recent updates on a business's profile in search and Maps, and a profile with fresh posts looks open and cared for. Most small businesses post once, then forget for months.

This automation picks the next topic from your list each Tuesday, has AI write a short update, and publishes it to your Business Profile with a Learn more link to your site. You get a copy of each post by email.

The topics stay yours, so the profile only ever talks about things you have chosen.

What you get out of it

  • A profile that looks active

    A new update appears every week.

  • Your topics only

    Posts rotate through a list you write.

  • Short and plain

    Posts stay brief and avoid things Google tends to reject.

  • A record by email

    You see exactly what went out.

  • Traffic to your site

    Each post has a Learn more button with your link.

How it works

What happens, step by step

  1. Every Tuesday, ClickRuntime picks the next topic from your list, going round in order.

  2. AI writes a short, friendly post of under 1,000 characters about it.

  3. The post is published to your Google Business Profile as a What's New update with a Learn more button.

  4. You get an email with the text that went out.

Before it runs live

  • Connect Google Business Profile

What you get

RunsOn a schedule
Post a weekly update to Google Business Profile with AItoday, 9:00Succeeded
Email · Posted to Google: seasonal menuOur autumn menu is here. Pumpkin loaf, chai buns and a proper hot chocolate are on the counter from 7am every day. Pop in this week and tell us your favourite. Button: Learn more → https://rosasbakery.com

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Slack
  • Combine it with other Google Business Profile steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
post_a_weekly_update_to_google_business_profile_with_ai.pyexample
from clickruntime import on_trigger, credentials, http, notify, state, ai

LOCATION = "accounts/1234567890/locations/9876543210"  # Rosa's Bakery
BUSINESS = "Rosa's Bakery, a neighbourhood bakery and café"
TOPICS = ["weekend opening hours", "seasonal menu", "catering for offices and events", "gift cards"]
URL = "https://rosasbakery.com"

@on_trigger
def run(event):
    i = (state.get("next") or 0) % len(TOPICS)
    topic = TOPICS[i]
    text = ai.generate(f"Write a Google Business Profile update for {BUSINESS} about: {topic}. "
                       "2 to 4 short sentences, warm and plain, no hashtags, no phone numbers, no prices "
                       "unless given, under 600 characters.").strip()
    resp = http.post(f"https://mybusiness.googleapis.com/v4/{LOCATION}/localPosts",
                     json={"languageCode": "en", "summary": text, "topicType": "STANDARD",
                           "callToAction": {"actionType": "LEARN_MORE", "url": URL}},
                     headers={"Authorization": f"Bearer {credentials.connection('google', 'work')}"})
    resp.raise_for_status()
    state.set("next", i + 1)
    notify.email_me(f"Posted to Google: {topic}", f"{text}\n\nButton: Learn more → {URL}")
    return {"topic": topic, "post": resp.json().get("name")}

FAQ

Common questions

Can I check posts before they go live?
Yes. Ask your assistant to email you the draft on Monday and only publish if you don't change it, or to email the draft and let you publish it yourself.
Does it add photos?
Not by default. You can give it a list of public image URLs per topic and it will attach one to each post.
Will Google reject the posts?
Google removes posts that include phone numbers or break its content policy. The AI is told to avoid phone numbers and keep the tone plain, and you get a copy of each post to check.
What permissions does it need?
read+write (business.manage). Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run each time it runs (on a schedule). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

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Set up “Post a weekly update to Google Business Profile with AI” from your assistant

Copy the prompt above, or connect your assistant first. Free plan, no credit card.

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