Skip to content

Connect Facebook Pages to LinkedIn

Your Facebook Page reaches customers and the local community; LinkedIn reaches buyers, partners and future hires. Most businesses want to be on both but rarely have time to post twice. Connecting them means one idea becomes two posts, each written for its audience.

Ideas

What you can do with Facebook Pages and LinkedIn

Tailored posts, blog shares, product launches and approved submissions, published to your Facebook Page and LinkedIn together. These are ready-made starting points. Anything else you can describe works too.

Build your own

Build any Facebook Pages and LinkedIn automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Facebook Pages and LinkedIn in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Rewrite each post for LinkedIn in under 700 characters with no emojis, and for Facebook in a friendlier tone with one question at the end.

If posting to one network fails, retry once on the next run and email me if it still fails, without reposting to the network that worked.

Use cases

Why people connect Facebook Pages and LinkedIn

How the two apps work together

  • A schedule or a check every few minutes finds the next post to publish, from a list, a feed or a topic you give.
  • The script writes or adapts the text for each network and posts to your Facebook Page and LinkedIn profile or page.
  • Post IDs and errors are saved, so it does not post the same item twice and you can see what failed.
  • Small business owners posting in two places

    One update is written once and posted to both the Facebook Page and LinkedIn. The owner stops copying text between sites.

  • B2B marketers adjusting tone per network

    The same announcement is rewritten by AI in a casual tone for Facebook and a professional tone for LinkedIn. Each audience gets a post that fits.

  • Recruiters sharing open roles

    New job openings are posted to the company Facebook Page and LinkedIn. More candidates see each role.

  • Agencies running client social

    An agency posts client news to both networks on a schedule. Posting stays regular even when the team is busy.

More apps

Facebook Pages, LinkedIn and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Shared content calendar

Read my Google Sheet content calendar, post each due row to my Facebook Page and LinkedIn, and mark which network succeeded.

Promote new blog posts

When a new post is published on my WordPress site, share it on Facebook and LinkedIn with an AI-written intro for each.

Approval in Slack before posting

Draft Facebook and LinkedIn posts for each new topic and post them to #social; only publish once someone reacts with a checkmark.

Setup

Connect Facebook Pages and LinkedIn once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Facebook Pages

Social

  1. Easiest: in Business Settings, open Users, then System Users, add a system user and assign it your Page and your app.
  2. Generate a token for it with pages_show_list, pages_manage_posts and pages_read_engagement, and save it as a secret on Connections & secrets in the ClickRuntime dashboard.
  3. Or create your own Business app at developers.facebook.com, add Facebook Login for Business and set the redirect URI to https://clickruntime.com/oauth/callback.
  4. Request the same scopes, make sure your account can create content on the Page, then enter the app ID and secret under Connections in the ClickRuntime dashboard.

LinkedIn

Social

  1. Create an app at linkedin.com/developers/apps and link it to a LinkedIn Page.
  2. Under Products, add Sign In with LinkedIn using OpenID Connect and Share on LinkedIn.
  3. Set the redirect to https://clickruntime.com/oauth/callback and use the scopes openid, profile, email and w_member_social.
  4. Under Connections in the ClickRuntime dashboard, enter the client ID and client secret and click Connect. Reconnect when the token runs out after 60 days.

FAQ

Questions about connecting Facebook Pages and LinkedIn

Can it post to a LinkedIn company page?
Yes. Connect LinkedIn with access to the organisation page you manage, and name the page in the prompt. Personal profiles work too.
Are the two posts identical?
Not unless you want them to be. LinkedIn posts can be longer and more professional, Facebook posts shorter and friendlier.
What if one network fails?
The other post still goes out, and the run reports which one failed and why, so you can post it by hand.
Do I need a Facebook Page, not a profile?
Yes. Facebook only allows automated posting to Pages you manage, not to personal profiles.
Do I need admin rights on the LinkedIn page?
To post as a company page, your LinkedIn account must be an admin of that page. Posting to your own profile does not need it.
Can it include images?
Yes. Both Facebook Pages and LinkedIn accept image posts through their APIs, and the script can upload an image with each post.
Can posts go out at different times on each network?
Yes. Describe the times, such as Facebook at 6pm and LinkedIn at 9am, and it posts each on its own schedule.

Tell your assistant what Facebook Pages and LinkedIn should do together

Free plan. No credit card.