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Connect Facebook Pages to WordPress

Many readers still find a blog through its Facebook Page. Connecting WordPress and Facebook Pages shares each new post with a caption that suits the feed, and can write and announce posts on a schedule so your Page and site stay active together.

Build your own

Build any Facebook Pages and WordPress automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Facebook Pages and WordPress in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Only share posts in the "News" category and write a 2 sentence intro with a question.

Every Wednesday, share one older post from my evergreen list.

Use cases

Why people connect Facebook Pages and WordPress

How the two apps work together

  • A check every few minutes looks for new WordPress posts through the REST API.
  • The script writes a Facebook post with a summary and link.
  • It posts to your Facebook Page and saves the post ID.
  • Bloggers promoting new posts

    Each new WordPress post is shared on the Facebook Page. Readers come from Facebook.

  • Local businesses sharing news

    Updates on the website also appear on Facebook. Customers see them.

  • Publishers reposting evergreen content

    Older posts are shared again on a schedule. Traffic continues.

  • Marketers turning Facebook posts into articles

    Popular Page posts become WordPress drafts. Content grows.

More apps

Facebook Pages, WordPress and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Share log

Log every WordPress post shared on Facebook to my Google Sheet.

Share to Instagram too

Share each new WordPress post on my Facebook Page and its featured image on Instagram.

Team notice

Post the Facebook link to #marketing.

Setup

Connect Facebook Pages and WordPress once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Facebook Pages

Social

  1. Easiest: in Business Settings, open Users, then System Users, add a system user and assign it your Page and your app.
  2. Generate a token for it with pages_show_list, pages_manage_posts and pages_read_engagement, and save it as a secret on Connections & secrets in the ClickRuntime dashboard.
  3. Or create your own Business app at developers.facebook.com, add Facebook Login for Business and set the redirect URI to https://clickruntime.com/oauth/callback.
  4. Request the same scopes, make sure your account can create content on the Page, then enter the app ID and secret under Connections in the ClickRuntime dashboard.

WordPress

CMS

  1. In wp-admin, go to Users and open your profile, or the profile of the user the automation should act as.
  2. Scroll to Application Passwords, type a name such as ClickRuntime, and choose Add New Application Password.
  3. Copy the generated password straight away, along with the WordPress username it belongs to.
  4. In the ClickRuntime dashboard, save the username and Application Password as a secret on Connections & secrets, together with your site address.

FAQ

Questions about connecting Facebook Pages and WordPress

What do I need from Facebook?
A Page access token with permission to manage posts on your Page, saved as a secret in your ClickRuntime dashboard. You must be an admin of the Page.
Does it post to my personal profile?
No. It only posts to the Facebook Page whose token you provide.
Will Facebook show a preview of the post?
Yes. Each Facebook post includes the article link, so Facebook shows the title and featured image from your site.
Will old posts be shared again?
No. It remembers which WordPress posts it has already shared and starts from those published after you turn it on.
Can it use the featured image?
Yes. The link preview uses it, or it can upload the image.
Can it post at a set time?
Yes. Posts can wait until a set hour.
Can it share to several Pages?
Yes. Choose the Pages you manage.

Tell your assistant what Facebook Pages and WordPress should do together

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