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Connect Facebook Pages to Google Sheets

A Google Sheet is the simplest place to plan posts, track ads and keep a record of what went out. Your Facebook Page is where it all gets published. Connecting them turns the sheet into a content calendar, an ads log and a report your whole team can open.
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Ideas

What you can do with Facebook Pages and Google Sheets

Content calendars, blog promotion, ad reports and comment logs, between your Facebook Page and a Google Sheet. These are ready-made starting points. Anything else you can describe works too.
DailyAI

Post about trending topics on Facebook and log each post

Each day a post about a trending topic in your field goes out on your Facebook Page, and it's logged in your sheet with its link.

See how it works
Every hourAI

Share each new blog post on Facebook and log it

Each new article on your blog is shared on your Facebook Page with a short caption and recorded in your sheet.

See how it works
Hourly

Publish posts from a content calendar sheet

Posts you plan in a sheet, with text, image and time, go out on your Facebook Page and Instagram when they're due, with a caption written if you left it blank.

See how it works
Daily

Export Meta Ads results to Google Sheets every day

Every morning yesterday's spend, clicks and conversions for each campaign are added to your sheet, and you get a short summary by email.

See how it works
Every 30 minutes

Create Facebook ads from rows in a sheet

Each ad you describe in a sheet row, with copy, image, audience and budget, is created in Ads Manager as a paused ad, with its ids written back.

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DailyAI

Get a daily read on which Meta ads to scale or pause

Every morning yesterday's ad results are logged in your sheet, and you get an email saying which ads to scale, pause or fix, and why.

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Every 15 minutesAI

Moderate Facebook comments and log their sentiment

New comments on your Page are sorted by AI: spam is hidden, questions get a reply, and every comment is logged with its sentiment in your sheet.

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On a schedule

Log Facebook Page insights to Google Sheets daily

Yesterday's Facebook Page views, post engagements, new follows and media views are added to a sheet as one row per day.

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On a schedule

Log Facebook Page post stats to Google Sheets

Every Monday a Posts tab is rewritten with each Facebook Page post from the last 30 days and its reactions, comments, shares and link.

See how it works Your own logic

Any other automation you can describe in words

Your own rules, schedule and AI steps with Facebook Pages and Google Sheets, plus any other app. Describe it and your assistant builds it.

See how to build your own

Build your own

Build any Facebook Pages and Google Sheets automation you can describe

The ideas above are ready-made starting points, not a fixed list. Describe what should happen between Facebook Pages and Google Sheets in your own words, with your conditions, other apps or an AI step, and your assistant writes it, tests it and runs it on ClickRuntime.

  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

For example, ask your assistant

Skip a row if the caption is over 500 characters or has no image, and write the reason in the "notes" column.

Every Monday, add last week's Facebook posts to a sheet tab with reach and reactions, and mark the top three by engagement rate.

Use cases

Why people connect Facebook Pages and Google Sheets

How the two apps work together

  • A check every few minutes reads your content sheet for rows that are due and not yet marked posted.
  • The script publishes to your Facebook Page through the Graph API and writes the post ID and time back to the row.
  • On a schedule, it pulls post insights and comments from the Page into the sheet.

  • Social media managers planning content

    A Google Sheet holds the post text, image link and date. Posts go to the Facebook Page on time and the row is marked posted.

  • Agencies reporting to clients

    Page post reach and engagement are written to a sheet each week. Clients get numbers in a format they can chart.

  • Small businesses tracking comments

    New comments on Page posts are logged to a sheet with the post and author. Unanswered questions are easy to spot.

  • Marketers reusing top posts

    Posts with the best engagement are listed in a sheet so they can be reposted or adapted later. Good content gets reused.

More apps

Facebook Pages, Google Sheets and other apps in one automation

An automation isn't limited to two apps. Add the next step in another app and it runs as part of the same automation.

Post images from Drive

For each due row in my content sheet, take the image named in the "file" column from my Google Drive folder and post it to my Facebook Page with the caption.

Comment questions in Slack

When a new comment on my Facebook Page asks a question, log it in my Google Sheet and post it to #social so someone can reply.

Cross-post to Instagram

When a row in my content sheet is due, post it to both my Facebook Page and Instagram business account and mark both columns.

Setup

Connect Facebook Pages and Google Sheets once

Every idea on this page uses the same two connections, so you set them up once. If one is missing, your assistant tells you and links to the right place.

Facebook Pages

Social

  1. Easiest: in Business Settings, open Users, then System Users, add a system user and assign it your Page and your app.
  2. Generate a token for it with pages_show_list, pages_manage_posts and pages_read_engagement, and save it as a secret on Connections & secrets in the ClickRuntime dashboard.
  3. Or create your own Business app at developers.facebook.com, add Facebook Login for Business and set the redirect URI to https://clickruntime.com/oauth/callback.
  4. Request the same scopes, make sure your account can create content on the Page, then enter the app ID and secret under Connections in the ClickRuntime dashboard.

Google Sheets

Spreadsheets

  1. In the ClickRuntime dashboard, open Connections and choose Google Sheets.
  2. Sign in with your Google account and allow access.
  3. Pick the spreadsheets the automation may use. It can't see any other file in your Drive.

FAQ

Questions about connecting Facebook Pages and Google Sheets

Which Facebook permissions does it need?
Only what each automation uses: posting to your Page, reading its comments, or reading ad results. You approve them when you connect Facebook in your ClickRuntime dashboard.
Can it post to Instagram too?
Yes, for an Instagram business account linked to your Page. Add an Instagram column to the sheet and posts can go to both.
Does the sheet need a particular layout?
Only clear column headers, such as Date, Text, Image URL and Status. Tell your AI assistant which columns you use and the automation reads those.
How does it avoid posting something twice?
After each post or log entry, a status or post id is written back to the row, and rows that already have one are skipped.
Can it post at a specific time of day?
Yes. It checks every few minutes and posts rows whose date and time have passed, so a post goes out within a few minutes of the time you set.
Can it read insights for my Page?
Yes, with the Page insights permission. Numbers such as reach and engagement can be written to the sheet on a schedule.
Can several people add rows?
Yes. Anyone with edit access to the sheet can add rows, and the script picks them up on its next check.

Related pages

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