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Daily

Get a daily read on which Meta ads to scale or pause

Every morning yesterday's ad results are logged in your sheet, and you get an email saying which ads to scale, pause or fix, and why.

Runs
Daily
Apps
Facebook Pages, Google Sheets
AI
Yes, uses the built-in AI allowance
Access
ads_read; Sheet edit

Send this to your assistant

Create a ClickRuntime automation: every morning at 7, log yesterday's Meta Ads results per ad in my Ads sheet, then email me a short analysis of which ads to scale, pause or fix.

Paste it into your assistant. It tells you what it will send or change before it runs live.

First time? Adding ClickRuntime to your assistant takes about two minutes.

Why use it

Why teams use this automation

A founder spends a few hundred a day on Meta ads and knows some ads are wasting money, but reading the numbers each morning and deciding what to change takes time they don't have. Bad ads run for a week before anyone notices.

Every morning the numbers are logged in a sheet and read for you. The email names the ads worth more budget, the ones to pause and the ones with a fixable problem, such as a good click rate but poor conversion, with the figures behind each call.

What you get out of it

  • Stop wasting budget sooner

    Poor performers are flagged the next morning, not at the end of the month.

  • Know where to put more money

    Ads that are working are called out so you can scale them while they last.

  • Reasons, not just numbers

    Each suggestion explains which figures led to it, so you can judge it yourself.

  • History in the sheet

    Daily rows let you check the trend behind any suggestion.

How it works

What happens, step by step

  1. Every morning, ClickRuntime gets yesterday's results for each of your ads from Meta.

  2. It adds a row per ad to your sheet.

  3. AI compares each ad with your target cost and account averages and decides whether to scale, pause or fix it.

  4. You get one email with the suggestions and the numbers behind them.

Before it runs live

  • Connect Facebook Pages
  • Connect your Google Sheets account and pick the spreadsheets it may use

What you get

RunsDaily
Get a daily read on which Meta ads to scale or pausetoday, 9:00Succeeded
Email · Meta Ads: what to change todayScale: 'Autumn bundle video' (cost per purchase 14, target 25). Pause: 'Carousel B' (spent 60, no purchases).

Build your own

Need it to work differently?

This template is a starting point. Copy the prompt and change it, or describe a different automation from scratch, with your own conditions, more apps or an AI step. Your assistant writes it, tests it and runs it on ClickRuntime.
  • Your own rules

    Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.

  • Any number of apps

    One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.

  • AI where it helps

    Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.

  • On a schedule or on each event

    Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.

Changes you can ask for

  • Run it at a different time, more or less often, or only on weekdays
  • Change what the AI looks for, or how it writes the result
  • Add another app, for example also send it to Slack
  • Combine it with other Facebook Pages and Google Sheets steps into one automation

Under the hood

The code that runs this automation

This is the Python script that runs each time the automation starts. Your AI assistant writes it for you when you send the prompt, and you allow each step in your assistant. To change how the automation works, describe the change to your assistant and it updates the script for you. For every function it can use, see the script reference.
ai_analysis_of_meta_ads_performance.pyexample
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from clickruntime import on_trigger, credentials, http, ai, notify

AD_ACCOUNT, SHEET_ID, TARGET_CPA = "act_1234567890", "your-spreadsheet-id", 25

@on_trigger
def run(event):
    data = http.get(f"https://graph.facebook.com/v21.0/{AD_ACCOUNT}/insights",
                    params={"level": "ad", "date_preset": "yesterday", "access_token": credentials.connection("facebook", "work"),
                            "fields": "date_start,ad_name,spend,clicks,ctr,actions"}).json()["data"]
    rows = [[d["date_start"], d["ad_name"], float(d["spend"]), int(d["clicks"]), float(d["ctr"]),
             sum(int(a["value"]) for a in d.get("actions", []) if a["action_type"] == "purchase")] for d in data]
    if not rows:
        return {"ads": 0}
    sheets = build("sheets", "v4", credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False)
    sheets.spreadsheets().values().append(spreadsheetId=SHEET_ID, range="Ads!A:F", valueInputOption="USER_ENTERED",
                                          body={"values": rows}).execute()
    table = "\n".join(f"{r[1]}: spend {r[2]}, clicks {r[3]}, CTR {r[4]}%, purchases {r[5]}" for r in rows)
    advice = ai.generate(f"Target cost per purchase: {TARGET_CPA}. For each ad say scale, pause, fix or too early, with a reason:\n{table}",
                         max_output_tokens=700).text
    notify.email_me("Meta Ads: what to change today", advice)
    return {"ads": len(rows)}

FAQ

Common questions

Does it change my ads?
No. It reads results and makes suggestions. Changes to budgets or status stay with you in Ads Manager.
What does it base its suggestions on?
Spend, cost per result, click rate and conversion rate for each ad, compared with your account's averages and the target cost you set in the prompt.
Does it need a lot of data?
Ads with very little spend yesterday are marked as too early to judge rather than given a verdict.
What permissions does it need?
ads_read; Sheet edit. Nothing else in your accounts is used.
Does it need AI?
Yes. It uses ClickRuntime's built-in AI, so you don't need an OpenAI or Anthropic key. Every plan includes a monthly AI allowance.
How many runs does it use?
One run each time it runs (daily). Checks that find nothing to do and stop right away aren't counted.
Can I change how it works?
Yes. Describe the change to your AI assistant, for example a different schedule, channel or filter. It updates the automation, tests it and tells you what changed.

Set up “Get a daily read on which Meta ads to scale or pause” from your assistant

Copy the prompt above, or connect your assistant first. Free plan, no credit card.