Hourly
Publish posts from a content calendar sheet
Posts you plan in a sheet, with text, image and time, go out on your Facebook Page and Instagram when they're due, with a caption written if you left it blank.
- Runs
- Hourly
- Apps
- Facebook Pages, Google Sheets
- AI
- Optional
- Access
- pages_manage_posts, instagram_basic, instagram_content_publish; Sheet edit
Send this to your assistant
Create a ClickRuntime automation: every 15 minutes, check my Content Calendar sheet for rows that are due. Publish each to my Facebook Page and Instagram, write a caption if the text is empty, and mark the row as posted.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
A small agency plans a client's social posts a month ahead in a shared sheet. Publishing them still means someone logging in at the right time each day, and when that person is off sick, the calendar stops.
Now the sheet is the calendar and the publisher. Each row goes out on Facebook and Instagram at its scheduled time, and gets a caption written for it if the text cell is empty. The row is marked as posted so the team can see progress.
What you get out of it
Plan once, publish on time
Posts go out at the times in the sheet, whether or not anyone is online.
Facebook and Instagram from one row
One line in the sheet covers both places.
Blank captions filled in
Rows with just an image and topic still go out with a suitable caption.
Clients can see the plan
Share the sheet, and the client sees what's scheduled and what's already posted.
How it works
What happens, step by step
Every 15 minutes, ClickRuntime reads your content calendar sheet.
It picks rows whose time has passed and that aren't marked as posted.
If a row has no caption, AI writes one from the topic; the post is published to your Facebook Page and Instagram.
The row is marked as posted, so it's never published twice.
Before it runs live
- Connect Facebook Pages
- Connect your Google Sheets account and pick the spreadsheets it may use
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Facebook Pages and Google Sheets steps into one automation
Under the hood
The code that runs this automation
from datetime import datetime
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from clickruntime import on_trigger, credentials, http, ai
PAGE_ID, IG_ID, SHEET_ID = "1234567890", "17841400000000000", "your-spreadsheet-id"
GRAPH = "https://graph.facebook.com/v21.0"
@on_trigger
def run(event):
values = build("sheets", "v4", credentials=Credentials(credentials.connection("google", "work")), cache_discovery=False).spreadsheets().values()
rows = values.get(spreadsheetId=SHEET_ID, range="Calendar!A2:E").execute().get("values", [])
token, posted = credentials.connection("facebook", "work"), 0
for i, r in enumerate(rows):
when, topic, text, image, status = (r + [""] * 5)[:5]
if status or not when or datetime.fromisoformat(when) > datetime.now():
continue
text = text or ai.generate(f"Short social caption about: {topic}", max_output_tokens=120).text
http.post(f"{GRAPH}/{PAGE_ID}/photos", data={"url": image, "caption": text, "access_token": token})
container = http.post(f"{GRAPH}/{IG_ID}/media", data={"image_url": image, "caption": text, "access_token": token}).json()
http.post(f"{GRAPH}/{IG_ID}/media_publish", data={"creation_id": container["id"], "access_token": token})
values.update(spreadsheetId=SHEET_ID, range=f"Calendar!E{i + 2}", valueInputOption="RAW", body={"values": [["posted"]]}).execute()
posted += 1
return {"posted": posted}FAQ
Common questions
What columns does the sheet need?
Does the image need to be public?
What if a post fails?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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