Weekly
Publish a Business Profile post each week from a topic sheet
Each week the next topic in your sheet becomes a short post on your Google Business Profile, and the row is marked as posted.
- Runs
- Weekly
- Apps
- Google Business Profile, Google Sheets
- AI
- Yes, uses the built-in AI allowance
- Access
- Sheets edit; GBP manage
Send this to your assistant
Create a ClickRuntime automation: every Tuesday at 10, take the next topic in my Post ideas sheet that isn't posted yet, write a short Business Profile post about it, publish it and mark the row as posted with the date.
First time? Adding ClickRuntime to your assistant takes about two minutes.
Why use it
Why teams use this automation
Regular posts keep a Business Profile looking active and give people searching on Maps a reason to choose you. Most small businesses know this, but writing a post every week is the first job to slip when the shop is busy.
Cafés, gyms, shops and local service firms use it to plan topics once a month in a sheet, then let a post go out each week without anyone remembering to do it.
What you get out of it
A steady flow of posts
One post a week keeps your profile fresh without anyone setting time aside to write.
Plan once, publish all month
Fill the sheet with topics in one sitting: offers, events, new products, behind the scenes.
Your sheet shows what went out
Each row is marked with the date it was posted, which makes it easy to avoid repeating topics.
Short and on brand
Posts are written to a set length and tone, with your business name and a clear call to action.
How it works
What happens, step by step
Every Tuesday, ClickRuntime reads your topic sheet and finds the first row not yet marked as posted.
AI writes a short post about that topic, using any notes in the row.
The post is published on your Google Business Profile.
The row is marked as posted with the date, so the next run picks the next topic.
Before it runs live
- Connect Google Business Profile
- Connect your Google Sheets account and pick the spreadsheets it may use
What you get
Build your own
Need it to work differently?
Your own rules
Conditions, thresholds, filters and exceptions, written the way you'd explain them to a colleague.
Any number of apps
One automation can read from one app and update several others. Over 248 apps are ready, and anything with an API works too.
AI where it helps
Summaries, classification, extraction and drafts use ClickRuntime's built-in AI, with no extra key.
On a schedule or on each event
Runs as often as every 5 minutes, or the moment an app sends an event, and keeps track of what it already handled.
Changes you can ask for
- Run it at a different time, more or less often, or only on weekdays
- Change what the AI looks for, or how it writes the result
- Add another app, for example also send it to Slack
- Combine it with other Google Business Profile and Google Sheets steps into one automation
Under the hood
The code that runs this automation
from datetime import date
from google.oauth2.credentials import Credentials
from googleapiclient.discovery import build
from clickruntime import on_trigger, credentials, http, ai
LOCATION = "accounts/1234567890/locations/9876543210"
SHEET_ID = "your-spreadsheet-id"
@on_trigger
def run(event):
token = credentials.connection("google", "work")
sheets = build("sheets", "v4", credentials=Credentials(token), cache_discovery=False).spreadsheets().values()
rows = sheets.get(spreadsheetId=SHEET_ID, range="Post ideas!A2:C").execute().get("values", [])
nxt = next(((i + 2, r) for i, r in enumerate(rows) if r and len(r) < 3), None)
if not nxt:
return {"posted": False, "reason": "no topics left"}
n, (topic, *notes) = nxt
text = ai.generate(f"Write a Google Business Profile post for Northwind Coffee about: {topic}. Notes: {' '.join(notes)}. "
"Under 900 characters, friendly, no hashtags, end with a clear call to action.", max_output_tokens=300).text
resp = http.post(f"https://mybusiness.googleapis.com/v4/{LOCATION}/localPosts",
headers={"Authorization": f"Bearer {token}"},
json={"languageCode": "en", "summary": text.strip()[:1500], "topicType": "STANDARD"})
resp.raise_for_status()
sheets.update(spreadsheetId=SHEET_ID, range=f"Post ideas!C{n}", valueInputOption="RAW",
body={"values": [[f"Posted {date.today()}"]]}).execute()
return {"posted": topic}FAQ
Common questions
Can I add notes to a topic?
Can posts include a photo?
What if the sheet runs out of topics?
What permissions does it need?
Does it need AI?
How many runs does it use?
Can I change how it works?
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